Honda Reports Record November Sales
American Honda set a new November sales record for both total vehicles and truck, with delivers up 11.1 and 18.2 percent, respectively.
Following mostly declining industry sales throughout the year, it’s a surprise to see such a positive upward tick, though Honda had been defying industry trends for the past few months.
With double-digit increases for the brand, there were a few key models that really stood out for Honda, including, perhaps not surprisingly, the CR-V.
The midsize SUV had been Honda’s best-performing vehicle for many months, and with a 7.9 percent gain on sales of 33,987 units, it set a new November record.
However, it was outshined by a few models in terms of sheer improvement by several other vehicles including the HR-V, Ridgeline, and Fit. The HR-V was up 123 percent to reach 10,000 deliveries, while the Ridgeline was up 31 percent and the Fit 288 percent.
Granted, in the case of Fit, this only helped the little car reach 2,737 deliveries, though this was enough to help Honda’s car division improve by 1.8 percent, with the Civic and Accord both well over 20,000 deliveries each.
“With one month to go in 2019, robust sales of light trucks are leading the Honda and Acura brands to a strong finish, with record November auto sales for American Honda,” said Henio Arcangeli Jr, senior vice president of Automobile Sales at American Honda. “Based on the strength of our products and disciplined approach to sales, American Honda is bucking industry trends, with record sales in three of the last four months.”
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