Honda Revamps Certified Pre-Owned Program
Certified pre-owned vehicles typically offer a great opportunity to buy used and still benefit from the advantages of warranty coverage. Though Honda already offers a CPO program at least on par with that of other automakers, it is now rebranding its program and introducing a second tier that covers more recent vehicles. Could the automaker be targeting a new, as-yet untapped market?
The new CPO program, dubbed HondaTrue Certified, includes standard CPO benefits covering 2014 and newer models with more than 12,000 miles, or vehicles in service for at least one year. The second tier, HondaTrue Certified+, covers 2018 and newer models with fewer than 12,000 miles or vehicles that have been on the road for less than a year.
In other words, HondaTrue Certified+ will essentially certify vehicles that are nearly brand new. While the standard CPO program comes with a 12-month/12,000-mile warranty, the coverage is extended to 24 months or 50,000 miles, whichever comes first, for the Certified+ program.
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As before, Honda will continue to offer a limited 7-year/100,000-mile warranty for the vehicle’s powertrain, available for both tiers.
To sweeten the deal, previously optional services will now be included free of charge, such as emergency roadside assistance, flat-tire change service, and fuel delivery. And no matter what CPO tier you choose, you get two complimentary oil changes within the first year or 12,000 miles, and a three-month trial to SiriusXM satellite radio.
Honda experienced a record CPO sales month in May. With this revamped CPO program, it may be looking to go on a streak of records even as the auto market is losing its momentum.
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