Honda Sales Surge in March
Honda cars, excluding the Acura division, were up 5.3 percent while trucks were up 2.9 percent, marking a new record for both categories as well as for the Honda brand.
Furthermore, the Honda Accord and Civic were up 5 percent and 3.3 percent, respectively, both setting new records of their own.
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Though it didn’t set a new record, the CR-V SUV continued to be one of the best-selling vehicles in the Honda lineup. It was up 3.6 percent on sales of 31,824 units, beaten only by the Civic.
“Our investment in benchmark products for both Honda and Acura has put us in position to achieve strong sales results, even in a challenging market,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division.
“While some competitors are using fleet sales to boost their numbers in this relatively flat market, our gains across the board are driven by retail customers buying our products one at a time.”
As consumers turn increasingly to SUVs, crossovers, and pickup trucks, Honda remains one of the few brands that somehow succeeds at selling more and more sedans. Toyota, one of its biggest rivals, continues to experience fledging passenger car sales, while Ford has abandoned the traditional passenger car altogether.
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