Hyundai, Los Angeles County Museum of Art Announce Opening of New 3D Art Exhibition
Earlier this week, we commented on how Hyundai seemed to be entering into a lot of new partnerships, as it announced partnerships with a battery reusing and recycling company, a battery developer, and a connected car technology developer all over the course of the past two weeks. Today, the news is entirely different—this time, Hyundai has been in the partnership for years.
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The partnership goes by the name of The Hyundai Project: Art + Technology, and has been a long-running partnership with the Los Angeles County Museum of Art. As part of that partnership, LACMA has opened a new exhibition called “3D: Double Vision,” which uses artwork dating from all the way back to 1838 to today that produce an illusion of three dimensions.
The artwork uses a number of methods to achieve this effect, whether using mirrors, lenses, filters, or movement, though all are playing tricks on your eyes’ natural binocular vision. Here are a few examples included in the press release from Hyundai, although the full effect would likely be much better if you enjoy them at the Museum.
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Wonhong Cho, Chief Marketing Officer of Hyundai Motor, said that the exhibition has actually been in the works ever since the beginning of the partnership in 2015, adding that the art would “invite the audience to trace how technology and science has been unlocked within the history of art, and also, how art has been progressed through the application of technology.”
The exhibition will be open from July 15, 2018 to March 31, 2019.