Jeep Celebrates Its Best Sales Year on Record in 2018
The success of models like the new Wrangler and Cherokee helped the Jeep brand achieve an assortment of new sales records last year
The automotive brand with the most impressive sales performance in 2018 was almost certainly Jeep. Jeep set several sales records last year, with strong showings from its Wrangler and Cherokee models. In the end, Jeep finished the year with a sales growth of 17 percent.
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During 2018, Jeep sold a total of 973,227 vehicles in the U.S. That surpasses its previous yearly sales record of 926,376 vehicles during 2016. In December alone, Jeep sold a total of 80,449 vehicles. This represents a 10 percent sales increase when compared to Jeep’s sales performance during December of 2017.
Wrangler sales were especially high during the last month of the year. Jeep sold a total of 19,800 Wranglers in December, an increase of 45 percent.
By the end of the year, the Wrangler ended up being Jeep’s best-selling model. Jeep delivered 240,032 Wranglers in 2018, just slightly more than the 239,437 Jeep Cherokee vehicles it sold during that period.
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Speaking of the Cherokee, its 2018 sales were 41 percent higher than its sales the previous year. This is thanks in part to a recent model refresh.
Unfortunately for Jeep, the Cherokee seems to be stealing away sales from the larger Grand Cherokee. Grand Cherokee sales were down by 14 percent in December and 7 percent during the year as a whole.
Another Jeep model to lose sales in 2018 was the Jeep Renegade. By the end of the year, Jeep sold 97,062 units of its smallest model, accounting for a 6 percent sales loss.
The Renegade’s December sales were even more disheartening. Compared to sales during December of 2017, the Renegade experienced a 12 percent sales decline.
Luckily, the Jeep Compass was more than able to make up for the Renegade’s sales losses. During December, Compass sales grew 46 percent. As for 2018 as a whole, Jeep was able to more than double its Compass sales. With 171,167 models delivered, the Compass outsold both the old Compass and the Patriot, the vehicles that it ended up replacing.
The market still seems to favor Jeep SUV, and with the Jeep Gladiator pickup truck on the way, Jeep’s sales supremacy will likely continue long into 2019.
Take a look at Jeep’s overall sales performance during 2018 using the sales chart below.
Jeep December 2018 Sales