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Jeep Offers Exclusive Jeep Gladiator Launch Edition Model on 4×4 Day

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This special-edition Jeep Gladiator will only be available during Jeep's annual celebration of all things off-roading

Celebrate 4×4 Day with a brand-new Gladiator
Photo: Jeep

April 4 is something of an unofficial holiday for Jeep enthusiasts. During the past few years, Jeep has dubbed the date “4×4 Day,” a celebration of all things off-roading.

With the Jeep Gladiator set to join the Jeep lineup later this year, Jeep has something special planned for 4×4 Day. Customers can pre-order a Jeep Gladiator Launch Edition vehicle during the 4×4 celebrations today.


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For customers who simply can’t wait for the Gladiator’s arrival, the Jeep Gladiator Launch Edition is a must-have model. This special edition pickup truck includes unique wheels and interior accents.

A tailgate badge marks each Jeep Gladiator Launch Edition model as one of 4,190 produced. That’s the number of Launch Edition Gladiators Jeep is making available to the public.

Customers will have to act fast if they want one of these limited-run Gladiator vehicles. Pre-orders for the model will only be held on 4×4 Day.


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The exclusivity of the model isn’t the only reason to purchase it. Customers who buy the Jeep Gladiator Launch Edition will also be entered into the “Find Your Freedom” contest.

The grand prize of this contest is $100,000. With this money, Jeep says that enthusiasts can take some time away from work and enjoy off-roading in their new Jeep Gladiator.

A video, featuring U.S. Army veteran Noah Galloway, that explains more about the campaign can be viewed below:

For this once-in-a-lifetime opportunity to both own a limited-edition Jeep Gladiator and have the time and money to test the limits of Jeep’s latest pickup, you can order the Jeep Gladiator Launch Edition model here at https://www.jeepgladiatorlaunchedition.com/gladiator.