Kia Honored with International Design Award
Kia Motors design ingenuity has earned two category wins — Design strategy and Environments — for its BEAT 360 brand experience space in Seoul. The International Design Excellence Awards distributed by the Industrial Design Association of America add to Kia Motors impressive run of global recognition for its innovative design. In total, Kia Motors has earned 37 design awards. The award-winning streak originated in 2009 when the Kia Soul took home the Red Dot award. In 2018, Kia was recognized with three iF design awards and three Red Dot awards.
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“Kia Motors can be incredibly proud of this latest triumph, as it highlights Kia’s creativity and the innovative way BEAT 360 communicates brand values to buyers,” said Youngwon Cho, Senior Vice President at Global Brand and Marketing Department of Kia Motors Corporation.
The BEAT 360 brand experience opened last year in June and features a 1,900-square-meter space that boasts a salon, café and garden all designed to reflect the Kia Motors brand.
“Our cars are frequently praised for their looks, so it’s refreshing to see how an award-winning product design philosophy can be extended to how we engage with external audiences. It is further proof of Kia’s continuing commitment to the highest standards in brand value,” Cho added.
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Approximately 130,000 visitors have visited the BEAT 360 experience space. In addition to welcoming the public to learn more about Kia Motors, its vehicles and the overall brand philosophy, the BEAT 360 space also plays host to arts and cultural initiatives.