Presented as more than a showpiece, the Manifesto is a declaration of intent, reflecting the Italian manufacturer’s vision for the future of its supercars. Its unconventional design language and sharp edges place it at the frontier of conceptual automotive design, with the car functioning as a symbolic milestone for the brand.
This concept car was unveiled as part of a commemorative event for Centro Stile Lamborghini, the division responsible for shaping the visual identity of the brand over the past two decades. the vehicle was designed not simply as an artistic exercise, but as a tangible representation of Lamborghini’s evolving identity. The company emphasized that the Manifesto should be seen as a “visionary sculpture” rather than a production model.
As Lamborghini looks toward redefining its identity amid changing automotive expectations, the Manifesto acts as both a design experiment and a public statement. The car’s very name, taken from the term meaning “a public declaration of policy and aims,” reveals its symbolic role: a bold proclamation of where the company wants to go.
Concept Sculpture With a Mission
The Manifesto stands apart not just for its appearance, but for what it represents internally. According to Mitja Borkert, Head of Design at Centro Stile Lamborghini, the vehicle is “a visionary sculpture showcasing the potential future of our unique design DNA.” It was designed specifically for the studio’s anniversary, intended to capture and project the direction Lamborghini envisions for its next generation of models.
This model features triangular headlights, Y-shaped taillights, and a sharp, angular exterior that distances itself from the more flowing lines of current production Lamborghinis. Each component of the Manifesto has been shaped to make a statement rather than serve a functional purpose, as the car is not intended for the road. Lamborghini appears focused on solidifying its visual language before applying it to functional platforms.
A Different Kind of Concept Car
Concept cars are often created to demonstrate technological capabilities or upcoming innovations. In this case, Lamborghini’s approach diverges from conventional utility. As reported by Supercar Blondie, the Manifesto isn’t about features or performance; instead, it acts as a statement piece about design philosophy. The absence of a visible interior or driving mechanisms reinforces its role as an external form study.
The article also referenced other concept cars, such as the Mercedes AVTR and Cadillac’s futuristic prototype, highlighting how different manufacturers use concept models to signal varying priorities—be it technology, sustainability, or form. Lamborghini, with the Manifesto, places its focus squarely on aesthetics and brand identity, leveraging the model as a communication tool rather than a technical showcase.
The Manifesto as a Branding Instrument
By choosing to celebrate a design studio rather than a technological milestone, Lamborghini subtly redirects attention from engineering to styling. The Manifesto is not associated with any propulsion system, software integration, or sustainable materials. Instead, it encapsulates a pure, uncompromising vision of what a Lamborghini could look like in the future.
The name itself is deliberate. As noted in the same source, “Oxford defines a manifesto as a public declaration of policy and aims.” Lamborghini borrows this language to assert that the Manifesto is not just a one-off concept, but the beginning of a new visual and cultural direction for the company. The choice to present this vision as a static form, stripped of any driving experience, underscores the company’s confidence in its aesthetic trajectory.
