Lincoln Makes Top Five in J.D. Power 2019 U.S. Initial Quality Study
Lincoln Motor Company scored the No. 5 spot in the J.D. Power 2019 U.S. Initial Quality Study. With a score of 84 problems per 100 vehicles (PP100), Lincoln stands as the top-ranked American luxury brand and the second highest-ranked American brand overall.
The J.D. Power IQS ranks vehicles on their quality within the first 90 days of ownership, tallying the number of problems reported per 100 vehicles. The industry average remains unchanged from 2018 at 93 PP100, putting Lincoln well below the average. Though Lincoln was up from its 2018 score of 83 PP100, it climbed two spots thanks to a drop in initial quality from Chevrolet and a massive plummet from Porsche, which fell from 79 PP100 in 2018 to 96 PP100 in 2019.
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Lincoln also placed three of its key vehicles in the top three of their respective segments. The all-new 2019 Lincoln Nautilus ranked in the top three among midsize premium SUVs, the Lincoln Navigator was one of the two vehicles representing large premium SUVs on the list, and the 2019 Lincoln MKC ranked in second among compact premium SUVs. This was up from 2018, when the Lincoln MKC and Lincoln Continental were top-three representatives in their segments.
Lincoln will add two new key vehicles to its lineup in the next year with the Aviator rolling out now and the Corsair likely arriving in the fall. The prospect of them lowering Lincoln’s IQS score in 2020 is lower than it has been in recent years with J.D. Power reporting that new and redesigned vehicles average 103 PP100, the best score for new vehicles ever.
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