Lincoln Closes Out 2018 With Big Month from Navigator, Nautilus
Lincoln Motor Company closed out 2018 on an up note, delivering 11,526 vehicles in December for an 8.5 percent year-over-year increase. The promising send-off was made possible by gains across the board for Lincoln SUVs, including another huge month from the red-hot Navigator.
The all-new Lincoln Navigator rounded out its incredible year with a 43.6 percent year-over-year gain and 2,073 more vehicles delivered. As has been the case for the duration of 2018, the Navigator benefited from a high mix of high-series variants — 90 percent of all Navigators sold in December were Black Label or Reserve trims. Full-year sales for the Navigator total 17,839 vehicles, up a very nice 69.5 percent from 2017’s total of 10,523 vehicles.
The newly launched Lincoln Nautilus also pitched in with a 13 percent year-over-year gain and 3,364 units (combined with sales of the MKX). The Nautilus also saw a 28 percent boost at retail, and it has driven a $4,700 year-over-year gain in average transaction prices in its brief time on the market.
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Lincoln SUV sales were up 19.3 percent in December thanks to double-digit gains from the MKC (2,774 vehicles, up 10.8 percent) and MKT (271 vehicles, up 45.7 percent). SUV sales were up 4.7 percent for the full year at 74,977 vehicles delivered.
Sales of the MKZ and Continental were down a respective 18.3 percent and 3.8 percent in December, and both vehicles were down more than 27 percent for the full year. Sedan sales in 2018 totaled just 28,610 vehicles, down 27.7 percent from 2017.
On the whole, Lincoln’s sales eclipsed 100,000 units, reaching 103,587 vehicles for 2018. This was down 6.8 percent from Lincoln’s 111,159 vehicles delivered in 2017.
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