Lincoln Navigator Sales Up 70 Percent in October
As has become the pattern for 2018 thus far, the Lincoln Navigator saw an exceptional increase in sales in October while the brand’s other products struggled to keep pace. Lincoln Navigator sales were up 70 percent at 1,115 units delivered, positioning the new SUV as the sole vehicle in Lincoln’s lineup to post a year-over-year increase for October.
Lincoln’s sales for the month totaled 7,574 vehicles, down 15 percent from 8,909 vehicles sold in October 2017. Lincoln car sales declined 31.6 percent at 2,195 vehicles, and SUV sales were down 5.7 percent at 5,379 vehicles.
Lincoln’s Brightest Light: New Navigator stands as the hottest thing in the full-size luxury SUV segment
The Navigator continues to be among the hottest-selling vehicles in the industry — and one of the most lucrative. October saw a 12-days-to-turn average for the Navigator Black Label, which helped drive a $30,300 gain in average transaction price. The Navigator continues to perform well in California, where sales were up 190 percent in October. Through 10 months, Navigator sales are up 80.9 percent at 14,200 delivered.
Things are quite a bit less uplifting for the rest of the Lincoln lineup. Sales of the Continental were down 42 percent at 578 units and sales of the MKZ were down 26.9 percent at 1,617 units, consistent with the industry-wide slide in sedan popularity that has been so prevalent throughout the year. Sales of the MKC were down 8.5 percent at 1,934 units, sales of the MKZ were down 19.2 percent at 2,170 units, and sales of the MKT were down 35.5 percent at 160 units.
Through October, Lincoln’s sales are down 9.6 percent at 82,854 vehicles delivered.
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