Navigator Sales Jump 77 Percent, Lincoln Sales Down 7 Percent in September
Lincoln Motor Company sales totaled 8,168 vehicles in September, a year-over-year decrease of 7.2 percent. Lincoln’s overall sales slide was the result of every vehicle in its lineup seeing a decline in sales from 2017 but for its hottest product: the all-new Lincoln Navigator.
The Hottest Vehicle in the Business: What makes the 2018 Lincoln Navigator such a massive hit?
Navigator sales jumped 77.3 percent in September to 1,257 delivered, maintaining the SUV’s position as the hottest product not just in Lincoln’s lineup, but in the luxury industry as a whole. Making the Navigator all the hotter is its line-topping Black Label variant, which is taking just 12 days to turn in showrooms and driving incredible profit. Average transaction prices for the Navigator were up nearly $30,000 last month thanks to the Black Label as well as the high-series Reserve trim.
Further, the Navigator is a major hit for Lincoln in one of America’s most coveted markets: California. Navigator sales were up an incredible 166.7 percent in California in September. The Navigator is the first American vehicle to top J.D. Power’s APEAL Study, and a great deal of buyers are conquested from luxury brands like Mercedes-Benz, Cadillac, and Land Rover.
Despite this, Lincoln’s overall SUV sales were down 4.7 percent in September as the MKC saw sales drop 8.1 percent, MKX saw sales fall 19.5 percent, and MKT sales declined 53.2 percent.
As has been the case for the industry at large in 2018, car sales continued to decline in September for Lincoln. Continental sales were down 23.3 percent, and MKZ sales were down 7.7 percent.
Through September, Lincoln’s sales are down 9 percent at 75,280 vehicles delivered. Navigator sales are up 81.9 percent at 13,085 sold, guiding Lincoln’s overall SUV sales to a 2.4 percent year-to-date gain.
Coming for the Crown: 2018 Lincoln Navigator shows up the venerable Cadillac Escalade in a head-to-head