Mitsubishi Outlander Sales Continue to Grow Even as Brand’s Overall Sales Stall in April
Sales for the Outlander grew 6.3 percent in April, while the Mitsubishi brand's overall sales fell 12.9 percent
Photo: Mitsubishi
Mitsubishi has recently been celebrating several consecutive months of sales growth. Of course, that sales momentum had to slow at some point, and April’s sales numbers reveal that time is now.
Nevertheless, the Mitsubishi Outlander’s growing sales did not slow, with a sales increase of 6.3 percent.
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Mitsubishi Outlander sales totaled 2,408 units last month. During April of 2018, Mitsubishi only sold 2,266 Outlanders.
The Outlander’s sales so far this year have also increased by 5.1 percent. Mitsubishi has delivered 16,148 Outlander vehicles so far this year.
Photo: Mitsubishi
The smaller Outlander Sport was not so lucky last month. Outlander Sport sales were down by 35.8 percent, with 1,468 Mitsubishi Outlander Sport vehicles sold.
The Outlander PHEV also lost sales. With only 163 Outlander PHEVs sold nationwide last month, sales fell 40.3 percent.
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Fortunately for Mitsubishi, the Eclipse Cross was able to replenish some sales momentum. Mitsubishi sold 920 new Eclipse Cross vehicles last month, a 40.5 percent sales increase.
Mitsubishi was also able to mitigate sales losses for its Mirage subcompact car. While sales for the Mirage did fall from 2,069 units to 2,004 units, that only accounts for a slight 3.1 percent sales decline.
Year-to-date Mirage sales are actually up by 8.5 percent. This is in a market where sedans and hatchback are rapidly falling out of favor.
Photo: Mitsubishi
Overall, Mitsubishi delivered 6,963 new vehicles in April. This accounts for a 12.9 percent sales decline.
Yet, Mitsubishi’s year-to-date sales are still up. With 49,030 new vehicles delivered, Mitsubishi sales are up by an impressive 12 percent.
You can take a look at Mitsubishi’s April sales using the sales chart below:
Mitsubishi April 2019 Sales
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