New Chrysler Commercials Go Presidential with Martin Sheen and Bill Pullman
Chrysler is taking advantage of the current presidential race—and President’s Day—in its newest marketing campaign, which is called “Premium to the People.” The campaign stars actors Martin Sheen and Bill Pullman, both of whom are known for their presidential acting roles.
Sheen is known for his Emmy-nominated character President Josiah Bartlett in The West Wing, while Pullman is better known as President Thomas J. Whitmore in Independence Day. Both men act as “former presidents” in Chrysler’s two new commercials, adding a touch of humor to the spots.
Both campaign commercials debuted yesterday (President’s Day). The first is called “The American-est,” which focuses on the fact that it’s not just important to know the issues—but you also have to be really patriotic, too. The second spot, called “Swerve,” talks about the importance of swerving back to the middle during the general direction.
VIDEO: See the Presidents Argue About Who’s More Patriotic
While these two spots don’t seem like they’re about the Chrysler 200 and Chrysler 300, trust me—they are. During each, the faux presidents expound on the virtues of whichever Chrysler vehicle they’re in, discussing the Nappa leather seating and various other innovative technologies that the American car brand offers. Because really, it wouldn’t be a car commercial if there wasn’t some sort of reference to the car, right?
VIDEO: Watch the Presidents Discuss the General Election
A born-and-raised Jersey girl, Caitlin Moran has somehow found herself settled in Edinburgh, Scotland. When she’s not spending her days trying to remember which side of the road to drive on, Caitlin enjoys getting down and nerdy with English. She continues to combine her love of writing with her love of cars for The News Wheel, while also learning more about the European car market—including the fact that the Seat brand is pronounced “se-at” not “seat” as you might think. See more articles by Caitlin.