New Patent Filing Hints at a Chevrolet Trailblazer Activ Model for North America
Photo: Chevrolet
Chevrolet just recently revealed a new iteration of its Trailblazer vehicle for the Chinese automotive market. Recent trademark filings suggest that the Trailblazer might also be returning to another automotive market: the United States.
On May 1, General Motors filed a document with the United States Patent and Trademark Office and Canadian Intellectual Property Office for the rights to the name “Trailblazer Activ.” This moniker would reportedly be used for “motor land vehicles, namely automobiles.”
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Chevrolet last sold the Trailblazer in the U.S. back in 2009. At the time, the model was a midsize SUV.
Still, in other markets, Chevrolet continued to sell the Trailblazer. Over time, that vehicle occupied the compact crossover segment.
A reintroduction of the Trailblazer would be par the course for Chevrolet at this point. Chevy recently reintroduced the Blazer nameplate to its lineup, this time as a crossover model.
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Still, Chevrolet already has a lucrative model in the compact crossover segment, namely the Chevrolet Equinox. This has led to speculation that the Trailblazer Activ could instead replace the aging Chevrolet Trax.
The Trax was first introduced back in 2012 as a subcompact crossover model. Since then, the Trax hasn’t received all that many updates, while its larger cousins have undergone some major changes in recent years.
Chevrolet could simply be renewing the Trailblazer trademark in case it wants to reintroduce the vehicle sometime down the line. Yet, with the whole “Activ” attachment, this new trademark filling could hint at an exciting new addition to Chevrolet’s growing utility vehicle lineup.
News Source: The Drive
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