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Nissan Group’s February 2014 Sales Climb 15.8 Percent

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Rogue Helps Boost Nissan Group's February 2014 Sales

February was not a particularly kind month to most in the automotive industry, but Nissan was fortunate enough to weather the storm and enjoy an impressive increase in sales productivity. Nissan Group’s February 2014 sales (including sales from Nissan Division and Infiniti) leapt 15.8 percent in a month wherein most other major automakers endured significant losses.

Nissan Group’s February 2014 sales totaled 115,360 units, thanks to a record-setting month from the Nissan Division. 105,631 Nissan-branded vehicles sold during the second month of the year, setting a February record on the way to a 16.7 percent year-over-year increase. Nissan Division has set monthly sales records in 11 of the last 12 months.

One of Nissan’s biggest performers was the all-new 2014 Nissan Rogue, which set a February record all its own with 17,197 units sold and a 72.6 percent year-over-year increase. Additionally, the Nissan LEAF improved upon February 2013’s sales by 118.2 percent with 1,425 units sold, and the 2014 Altima totaled 30,849 units sold for an 11.3 percent increase.

Despite the brand’s G Sedan, Q60, and M Line vehicles all sustaining heavy losses in sales percentage, Infiniti enjoyed a 6.4 percent year-over-year improvement. This is largely due to the success of the brand’s Q50 (3,275 units) and the QX60 (2,704 units).

Nissan Group’s 2014 sales figures are available in full at the automaker’s official press release.