To say that McLaren Honda has been off to a difficult start to the 2017 Formula 1 season would be an understatement. During pre-season testing, a litany of engine issues prevented the team from completing even a moderate amount of laps. At the Australian Grand Prix, only one of the two McLaren cars made it…
A dude reps his cool ’16 Civic in the Honda ad “Jacket” KBB.com has released its list of the “10 Coolest Cars Under $18,000,” ranking a range of vehicles that are both affordable and relatively “hip.” Honda had more vehicles on the top ten list than any other automaker, scoring two major victories with the…
Honda is getting back to its roots with a new ad for the 2018 Odyssey minivan, in which the Japanese automaker embraces the Kaiju film genre. Fans of giant monster movies, myself included, have been enjoying a genre renaissance of sorts in the last few years. Beginning with Pacific Rim in 2013 and the American…
Back in 2013, Honda released its highly-anticipated third generation of the Honda Jazz–what we know in America as the Fit. What you may not realize is that at the same time, Honda used that opportunity to unveil its EXCITING H DESIGN!!! language, which was employed in the updated design of the subcompact city car. Since…
Honda Motor Company reported slightly down yet overall solid July 2017 sales results today. Last month, the automaker sold 150,980 Honda and Acura vehicles, representing a slight decrease of 1.2% versus July of 2016. The Honda Division accounted for 136,803 of those sales, marking a small 1.7% decrease. The brand’s steady sales results were driven…
A production HondaJet on display at the Henderson Executive Airport in Las Vegas Today the Honda Aircraft Company announced that the HondaJet will be making its first appearance in Hong Kong and Taipei in April. The promotional visits will immediately follow the Asian Business Aviation Conference and Exhibition, taking place in Shanghai, China, from April…
The newly unveiled 2017 Honda CR-V Honda has revealed the all-new, fifth-generation 2017 CR-V, which is slated to hit dealerships this winter. America’s best-selling SUV over the past 20 years, the newest edition of the CR-V has been completely redesigned and reengineered, and features the model’s first-ever turbocharged engine and several new features and technologies….
Honda Marine introduced a new concept engine at the 2017 Miami International Boat Show; one that took inspiration from products across Honda’s lineup—including its automotive, marine, and aeronautical divisions—to provide a glimpse into what the future of marine engines could look like. “The Honda Marine Design Concept Engine is a clear indicator that Honda is…
It’s too early to know for sure which teams will be in the Super Bowl, but we can already say for certain that the big game will feature the television debut of the completely redesigned and reengineered 2017 Honda CR-V. The automaker has announced that the all-new CR-V model will be featured in a commercial…
Brendon Hartley is likely the man who would be replaced in favor of a Japanese driver The Honda-powered Toro Rosso team in Formula One currently fields Pierre Gasly and Brendon Hartley, both of whom have longstanding links to Red Bull Racing, the team’s parent company. But Honda, who is currently in talks with Red Bull…
“I threw it ON THE GROUND!” Lately, Chevy has been hitting Ford hard over the F-150’s aluminum pickup truck bed, arguing that it’s demonstrably weaker than the Silverado’s own bed of high-strength steel (never mind that Chevy will eventually start incorporating lightweight aluminum into its own truck designs…). To prove the point, Chevy has created advertisements…
In order to celebrate the 2017 NHL All-Star Game in LA, official automotive sponsor Honda went and opened up a Stan Mikita Café next to the Staples Center. You know, like from the movie Wayne’s World! The “Stan Mikita’s All-Star Café Presented by Honda” appears to be a relatively faithful recreation of the fictional donut…
The latest episode of the continuing video series “What Makes a Honda is Who Makes a Honda” spotlights Kristina Kennedy, a senior engineer and quality project leader with Honda R&D Americas in Ohio. The video takes a look at Kennedy’s unique role at Honda R&D, and how being a successful female engineer enables her to…
If you listened to but did not view the video below, with its loud and melodramatic “BWAAAAAH” sounds, you would be forgiven for thinking you were hearing the trailer for the next Godzilla movie, or the next super-intense Superman movie, or the next mind-bending treatise on dead wives that Christopher Nolan has dreamed up. But…
Instead of focusing on several small improvements for McLaren, Honda will change its engine development strategy for the remainder of the 2017 Formula One season to involve just one big upgrade with only six races to go. Honda’s development plan had been aggressive so far this year in its attempts to mend the relationship with…
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