Photo credit: KIRO TV When the Seattle Seahawks somehow blew a 17-point lead in the fourth quarter of Sunday’s game against the Cincinnati Bengals, the team was accused of metaphorically falling asleep at the wheel. Now, Seahawks fullback Derrick Coleman is claiming to have literally fallen asleep at the wheel on Wednesday night, when his Dodge…
Tom Lake, VP of Purchasing at Honda North America, speaks to attendees at the Honda Indirect Procurement Supplier Conference in Columbus Honda held its annual Honda Indirect Procurement Supplier Conference yesterday, recognizing 15 suppliers that provide indirect products and services to five of the company’s manufacturing plants in Ohio and Indiana and corporate operations at…
Sometimes, you really have to wonder about advertising choices that sometimes are made. Without any more context, I give you floating child heads. Ok, so here’s your context—this advertisement is part of a marketing campaign to promote Honda’s Clarity Fuel Cell, which runs off of hydrogen, in a process which creates energy and produces only…
Of the newest fuel sources in vehicle manufacturing, two of the largest for passenger vehicles have been battery electric power and hydrogen fuel cells. While battery electric vehicles have largely been more successful than their hydrogen counterparts, that doesn’t mean that hydrogen vehicles aren’t still in the works. One large reminder that hydrogen isn’t gone…
The Honda NeuV concept, an EV with an artificial intelligence (AI) “emotion engine” The Honda Research Institute Japan Company, a subsidiary of Honda R&D, announced today that it has teamed up with the Graduate School of Informatics at Kyoto University this month to conduct joint research in the field of artificial intelligence. Honda says its…
Photo: Honda Dakar 2020 was a momentous event for both Ricky Brabec and Honda. In the motorcycle class, Ricky Brabec became the first person from North America to win any class in the Dakar Rally, and Honda won its first Dakar since 1989, finally ending KTM’s winning streak. Taking place in Saudi Arabia for the…
Wish you were here, Zayn Members of the English-Irish pop group One Direction are appearing in a new commercial for the 2016 Honda Civic, which the automaker is calling “light-hearted,” even though the ad’s conspicuous absence of former member Zayn Malik could more aptly be described as “heartbreaking” and “mournful.” Take a look: In the…
This article is sponsored by Honda New Zealand. Photo: JD Hancock via CC Even the most eco-conscious companies can be challenged by the delicate balance needed to create a quality product while preserving the environment. The manufacturing process itself is one of the largest CO2 contributors, regardless of what is being built. Businesses can benefit…
Photo: Honda Honda will present a new Augmented Driving Concept at 2020 CES, which aims to “reinvent” the steering wheel, if the dozens of clickbait articles about it are to be believed. But actually, it’s more of an evolution. As cars have changed, so have steering wheels — so why should it be any different…
Photo: Honda Talk to young gearheads at your local car meet and you’ll likely hear a lot of love for JDMs and, in particular, the Honda S2000, a car often glorified as one of the best roadsters ever made. It’s was in production for a decade and out of production for another one, and now,…
Photo: emperornie The idea that a team would believe it had no chance to win in any given motorsport seems almost ludicrous—after all, why else do they compete?—but in Formula One, which is often a technological arms race between manufacturers where those with the biggest budgets succeed, the sentiment is quite common. Toro Rosso, for…
Discovering the next generation of a car brand is extremely exciting, particularly if you’re a major car enthusiast. Honda is one of the most popular Japanese car brands to date, known for its reliability and, since the introduction of the Honda Civic, it’s been hugely popular with families too. Here, we’re taking a closer look…
A camouflage-wrapped example of the upcoming 2018 Accord The all-new 2018 Honda Accord won’t launch until later this year, but today Honda revealed that the tenth generation of the venerable midsize sedan will feature a lineup of three powerful and fuel-efficient powertrains. Two available high-torque, high-efficiency turbocharged powerplants will be offered on the 2018 Accord….
Photo: Honda Honda was named the top mainstream car brand for residual value according to ALG, a subsidiary of TrueCar that specializes in market analyses and depreciation forecasts. ALG says that after three years of ownership, you can expect your Honda to have retained the most value compared to any other non-premium brand, and ranked…
Dr. Helmut Marko Dr. Helmut Marko, Red Bull advisor and head of its young driver program, says that Honda is so far maintaining its promises to the Formula One team. Red Bull ended its increasingly shaky relationship with Renault in 2018, making the switch to Honda engines for the upcoming 2019 season after having had…
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