New Honda Summer Clearance Commercials Cover Beyonce, Kelly Clarkson, and More

Today Honda debuted six new music-themed commercials about the “love-at-first-sight feeling” feeling that car shoppers experience when they first encounter a new Accord, Civic, CR-V, Fit, or Odyssey. Designed to promote the automaker’s annual Summer Clearance Event, the “Now Is the Moment” ad campaign begins airing on television today. In each video, a car shopper’s…

Miami Student Earns School A Visit From Honda ASIMO

Central Ohio STEM students watch a Honda Robotics demo in Marysville Many parents of elementary school students can take pride in their child’s academic or extracurricular successes, but how many can claim that their offspring wrote an essay so good that it merited a special visit from an advanced humanoid robot? As far as we’re…

Honda's EXCITING H DESIGN!!! Language Explained

Back in 2013, Honda released its highly-anticipated third generation of the Honda Jazz–what we know in America as the Fit. What you may not realize is that at the same time, Honda used that opportunity to unveil its EXCITING H DESIGN!!! language, which was employed in the updated design of the subcompact city car. Since…

Honda’s Core Models Power Solid July 2017 Sales Results

Honda Motor Company reported slightly down yet overall solid July 2017 sales results today. Last month, the automaker sold 150,980 Honda and Acura vehicles, representing a slight decrease of 1.2% versus July of 2016. The Honda Division accounted for 136,803 of those sales, marking a small 1.7% decrease. The brand’s steady sales results were driven…

HondaJet to Make First Appearance in Hong Kong and Tapei

A production HondaJet on display at the Henderson Executive Airport in Las Vegas Today the Honda Aircraft Company announced that the HondaJet will be making its first appearance in Hong Kong and Taipei in April. The promotional visits will immediately follow the Asian Business Aviation Conference and Exhibition, taking place in Shanghai, China, from April…

Honda Unveils 2017 Honda CR-V with New Features and Turbo Engine

The newly unveiled 2017 Honda CR-V Honda has revealed the all-new, fifth-generation 2017 CR-V, which is slated to hit dealerships this winter. America’s best-selling SUV over the past 20 years, the newest edition of the CR-V has been completely redesigned and reengineered, and features the model’s first-ever turbocharged engine and several new features and technologies….

Honda Unveils NSX-Inspired Marine Engine Concept in Miami

Honda Marine introduced a new concept engine at the 2017 Miami International Boat Show; one that took inspiration from products across Honda’s lineup—including its automotive, marine, and aeronautical divisions—to provide a glimpse into what the future of marine engines could look like. “The Honda Marine Design Concept Engine is a clear indicator that Honda is…

Honda to Air Super Bowl Ad for All-New 2017 CR-V

It’s too early to know for sure which teams will be in the Super Bowl, but we can already say for certain that the big game will feature the television debut of the completely redesigned and reengineered 2017 Honda CR-V. The automaker has announced that the all-new CR-V model will be featured in a commercial…

Honda Says It Wants a Japanese Driver in F1

Brendon Hartley is likely the man who would be replaced in favor of a Japanese driver The Honda-powered Toro Rosso team in Formula One currently fields Pierre Gasly and Brendon Hartley, both of whom have longstanding links to Red Bull Racing, the team’s parent company. But Honda, who is currently in talks with Red Bull…

Honda Ridgeline Drops the Mic (er, Toolbox) on Silverado and F-150

“I threw it ON THE GROUND!” Lately, Chevy has been hitting Ford hard over the F-150’s aluminum pickup truck bed, arguing that it’s demonstrably weaker than the Silverado’s own bed of high-strength steel (never mind that Chevy will eventually start incorporating lightweight aluminum into its own truck designs…). To prove the point, Chevy has created advertisements…