Honda to Air Super Bowl Ad for All-New 2017 CR-V

It’s too early to know for sure which teams will be in the Super Bowl, but we can already say for certain that the big game will feature the television debut of the completely redesigned and reengineered 2017 Honda CR-V. The automaker has announced that the all-new CR-V model will be featured in a commercial…

Honda Says It Wants a Japanese Driver in F1

Brendon Hartley is likely the man who would be replaced in favor of a Japanese driver The Honda-powered Toro Rosso team in Formula One currently fields Pierre Gasly and Brendon Hartley, both of whom have longstanding links to Red Bull Racing, the team’s parent company. But Honda, who is currently in talks with Red Bull…

Honda Ridgeline Drops the Mic (er, Toolbox) on Silverado and F-150

“I threw it ON THE GROUND!” Lately, Chevy has been hitting Ford hard over the F-150’s aluminum pickup truck bed, arguing that it’s demonstrably weaker than the Silverado’s own bed of high-strength steel (never mind that Chevy will eventually start incorporating lightweight aluminum into its own truck designs…). To prove the point, Chevy has created advertisements…

Honda Proving Center Reopens in Mojave Desert [VIDEO]

If you listened to but did not view the video below, with its loud and melodramatic “BWAAAAAH” sounds, you would be forgiven for thinking you were hearing the trailer for the next Godzilla movie, or the next super-intense Superman movie, or the next mind-bending treatise on dead wives that Christopher Nolan has dreamed up. But…

Honda Planning One More Big Upgrade for McLaren

Instead of focusing on several small improvements for McLaren, Honda will change its engine development strategy for the remainder of the 2017 Formula One season to involve just one big upgrade with only six races to go. Honda’s development plan had been aggressive so far this year in its attempts to mend the relationship with…

Honda Opens Europe’s Most Advanced Public Electric Vehicle Charging Station

Honda has just opened Europe’s most advanced public charging station for plug-in vehicles at its R&D facility in Offenbach, Germany. Using state-of-the-art 940V technology, the station enables up to four vehicles to charge simultaneously with different types of connectors. The public charging station receives its power from renewable energy sources, including a photovoltaic carport canopy….

Honda NAIAS Display: Bringing Back the Fit

Honda FCEV Concept at 2014 NAIAS Honda’s display was, in a word, freaking spectacular. Okay, so that’s two words, but I stand by my statement. Immediately upon entering the Honda NAIAS realm, we were greeted by the FCEV Concept, which was unveiled at the 2013 LA Auto Show. The FCEV is the brand’s next-gen fuel…

Honda Accord Sedan History

Honda Accord Sedan History The Honda Accord nameplate has been in production since 1976 and has grown to be an iconic family sedan here in the U.S. despite its Japanese roots. The Accord has been among the best-selling vehicles in America since its creation, including a 15-year run from 1982-1997 where it was the best-selling…

Honda Joins Vehicle-to-Grid Technology Demonstration

Honda has taken a step towards making power grids more efficient with vehicle-to-grid (V2G) technology. Honda has taken a step towards making power grids more efficient with vehicle-to-grid (V2G) technology, which enables a company to monitor a power grid to determine if it needs additional power sources or power demands that are capable of absorbing…