‘Songland’ Songwriter to Have Song in Jeep Commercial
Jeep has incorporated music from a variety of talented artists in its campaigns, including X Ambassadors, Halsey, OneRepublic, and Jeremy Renner. Now, Jeep is giving a songwriter from “Songland” the chance to have a song featured in a new Jeep Commercial.
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The creation of the new commercial
Jeep and “Songland” are joining forces to give a songwriter the great opportunity to have a song in a new Jeep brand television commercial. “Songland” is a competition series on NBC where songwriters pitch original songs to famous music artists.
On August 21, the new “Songland” episode will focus on songwriters pitching songs for the new Jeep ad. The songwriters include Maci, Jacobi.e, Jake Scott, and Katelyn Tarver. Whoever’s song is chosen as the winner will get to have their song performed by the country band, Old Dominion, and then have that song played during the 90-second Jeep commercial.
You can check out the commercial’s premiere at the end of the “Songland” episode on August 21. If you enjoy the song, you can listen to it on different streaming platforms starting on that same night.
One of the producer-mentors of “Songland” is Ryan Tedder, who is a member of OneRepublic. Tedder and Jeep worked together before on the 2018 Jeep campaign, which featured OneRepublic’s song, “Connection.”
Then, before the 2019 Super Bowl, Jeep released the “More Than Just Words” video for the Big Game Blitz and showcased another OneRepublic performance. That video reached more than 110 million views and earned positive acclaim. As such, it’s no wonder why Jeep wanted to team up with “Songland.”
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It’ll be interesting to see which song is chosen for the new Jeep television commercial. With the success of past Jeep campaigns centering on artists’ new music, there are high hopes that the new ad will be a hit.