Strong Sales from Jeep Prevent Major Sales Losses for FCA in February
An unusual downward trend for pickup trucks led to losses for the Ram brand last month, but Jeep's success helped FCA manage a slight 1% sales decline
Fiat Chrysler began 2018 with a 13% sales decline in January. During the month of February, the automaker managed to greatly improve its sales situation.
In fact, it managed to go from a 13% sales decline to a slight 1% sales decline.
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Much of this improvement can be credited to the Jeep brand. Sales for Jeep models were up by 12%, with a total of 70,020 vehicles sold.
Of the many models in Jeep’s lineup, the Compass experienced the most improvement. Sales for the small Jeep were up by 486% year-over-year, with the Compass outselling both the Cherokee and the Wrangler.
Meanwhile, FCA’s other major brands reported sales losses. This includes the Ram brand, which saw a 14% sales decline last month.
This downward trend for Ram reflects an unusual decline in pickup truck sales that was observed last month. Ram only sold 33,299 of its Ram pickup trucks last month.
Chrysler’s sales losses were small, with only a 3% decline. The Chrysler Pacifica presented strong sales, with a 27% increase and 11,482 units sold nationwide.
Dodge’s sales were down by 8% year-over-year. Surprisingly, the Charger experienced a 9% sales increase to 7,568 units, while Journey sales fell by 52%.
The Alfa Romeo brand, on the other hand, continued to see strong sales increases last month. Alfa sold 853 of its Giulia vehicles and 695 of its Stelvio vehicles in February.
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By the end of the month, FCA had sold 165,903 vehicles. This was only slightly behind the 168,326 vehicles it sold during February of 2017.
Still, the sales decline for the year as a whole is listed at 7%. FCA has sold 298,706 of its vehicles in the U.S. during the first two months of 2018, which is less than the 320,544 vehicles it sold by this point during 2017.
The sales chart below lists the sales and deliveries for each of FCA’s vehicles during February: