Subaru Outback Leads Subaru to Record June Sales
Month after month, it has been the Subaru Forester that has led the Japanese automaker to consecutive sales records—and with good reason. The Subaru Forester is a force to be reckoned with on the market today. But while the Forester sold well in June of this year (12,029 units), it was actually down 14.4% over June of last year. So how then did Subaru still manage to crush its June 2016 sales so much that they increased by 5.1% over June 2015? One simple answer: the Subaru Outback is a beast.
Sales of the Subaru Outback shot up an incredible 23.0% year-over-year, with a whopping 13,417 Outbacks sold, making for the Outback’s best June ever. Also enjoying their best Junes to date were the Subaru WRX/STI (3,130 units sold, up 44.5% over last June) and the Subaru Crosstrek (7,658 units sold, up 8.5% over last June).
This June marked the 28th month in a row in which Subaru’s sales crested 40,000 vehicles. In total, Subaru sold 46,598 units in June. Year-to-date sales are also up; in the first six months of 2016, Subaru has sold 279,458 vehicles in the US. That’s a 2.6% increase over the same time period in 2015.
“We are very pleased to have set another half-year record and to have reached our 55th consecutive month of yearly month-over-month sales increases,” remarked Thomas J. Doll, President and COO of Subaru of America. “With increased availability of Legacy and Outback models over the next six months of the year, we can expect that our sales will increase even more in the second half of 2016.”
Sales of the Subaru Impreza and the Subaru BRZ were down 1.4% and 36.9% respectively, with 4,994 Impreza units and 347 BRZ units sold. Subaru Legacy sales, however, were on the rise, up 11.0% over June of last year with 5,023 units sold.