Subaru Responds to Bizarre Singapore Concept
Last month, I wrote about a Subaru concept car that debuted at the Singapore Motor Show. It possessed a fair number of unconventional design and construction elements, but the thing that caught my (and many other peoples’) eye was its name: Forester Ultimate Customized Kit Special edition. Now, Subaru has reportedly responded to the not-at-all subtle acronym that the name creates.
I started looking back into this story when I stumbled onto a Snopes article about whether the concept was, in fact, a real car. The page stated that the vehicle was an actual display at the Singapore Motor Show, but that Subaru had “nothing to do” with it or its name, and that both were the product — or, fault, if you prefer — of an independent distributor at the show.
All of the great car with none of the silly name: The 2020 Forester
That story was corroborated by The Drive writer Kyle Cheromcha, who claims to have received a letter distributed by Subaru to dealerships, wherein the automaker both apologized for and disavowed any culpability in the naming incident. The letter came from a source who wished to remain anonymous, and Subaru has yet to release an official statement (which, you know, kind of makes sense), but the tone of the letter seems to be in line with the brand’s image.
What did they say?
According to the letter, Subaru apologized for the potentially obscene acronym, reinforced that the naming of the vehicle did not reflect its values, stated that it had stricken the name from the vehicle’s podium. The message concludes with Snopes-affirming the sentence, “This vehicle was created by the distributor for the Singapore Motor Show and it goes without saying that this car will not be available in the United States.”
As tragic as it is that nobody stateside will get to drive a Subaru as… unique-looking as the Forester Ultimate Customized Kit Special edition, it’s probably for the best that its acronym not be attached to the brand’s community outreach and environmental preservation programs.
Subaru’s taking care of the world: You should take care of your Subaru
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Aaron was born in a suburb of Toledo, Ohio and has managed to traverse most of the state between college and various shenanigans. Having majored in video game development and minored in film studies, he is a considerable fan of both forms of media. Additionally, he is available to explain why Mad Max: Fury Road is one of the best feminist films of all time at the drop of a hat. His aspirations include — but are not limited to — not accidentally adopting any more cats and developing a responsible sleep schedule. See more articles by Aaron.