Added on March 20, 2020  The News Wheel  Charity , education , Environment , Giving Back , Local charity , recycling , Subaru , subaru love promise

Subaru Share the Love Event Raises $30.4 million

Over the last 12 years, Subaru has made a name for itself — both in and outside of the automotive industry — for its remarkable philanthropic efforts. One of those programs, the Subaru Share the Love Event, just announced that it raised $30.4 million since mid-November.

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Under the larger umbrella of the Subaru Love Promise, the carmaker has set up pet adoption events, launched a massive recycling initiative, empowered food banks, and helped provide quality education to millions of students.

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What is Share the Love?

The Share the Love Event — which is held annually from partway through November to the end of the calendar year — represents one of the company’s most collaborative charitable efforts. In essence, during the last 90 days or so of the year, Subaru will donate $250 to a charity of the customer’s choice for every new Subaru bought or leased from 632 participating locations.

Some retailers even commit to donating an additional amount per vehicle sold, which added roughly $6.25 million to Subaru Of America’s $24 million contribution. In addition to Subaru’s national charitable partners like the ASPCA, Meals on Wheels America, the National Park Foundation, and Make-A-Wish, Subaru retailers across the nation chose one or two local charities each, adding nearly 700 causes to the list. In Subaru’s hometown of Camden, New Jersey, alone, Subaru employees donated enough food to run the Food Bank of South Jersey’s weekend children’s food program for the whole school year.

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Words from the source

“Subaru of America, our retailers and our owners all share a common bond that unites us; we are extremely passionate about making a positive impact in local communities nationwide, and nothing aligns with our brand values more than the annual Subaru Share the Love Event,” said Alan Bethke, the Vice President of Marketing at Subaru of America.”

He continued, “We are immensely proud to work together with our retailers to give back and since 2008, we’re honored to have donated more than $175 million to a host of national and local charities.” Bethke’s efforts on the Subaru “Love” campaign recently landed him a top-10 spot on MotorTrend’s 2020 Power List.

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With $175 million going to great causes since 2008’s Share the Love Event and much more working to change the world through the rest of the “Love” initiative, Subaru seems to be living up to its promise.

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