Next-Gen Toyota MR2 Rumored to Involve Porsche or Lotus
2004 Alessandro Volta concept Photo: Toyota Today in the rumor mill… Japanese site Spyder7 claims Toyota is getting ready to revive the MR2. If it wasn’t for Toyota itself making…
Toyota is Bringing Hydrogen to Motorsports
Photo: Toyota Toyota has recently been one of the world’s biggest proponents of hydrogen fuel, and the automaker is certainly putting its money where its mouth is. After developing hydrogen…
Toyota Ranks No. 9 in 2021 Fortune Global 500 List
Photo: Toyota Despite the negative impact of COVID-19 on the automotive industry, Toyota managed to climb up one spot in the Fortune Global 500 list, up to ninth — just…
Witness the New Toyota Tundra Hybrid in Winter Testing
Photo: Toyota The all-new 2022 Toyota Tundra will be the first Tundra to feature a hybrid powertrain. It can tow up to 12,000 pounds, but a hybrid pickup is new…
[VIDEO] Toyota Prius Burnout is Real, Exists
Ever seen a Toyota Prius do a burnout? Until today, we certainly hadn’t—and we honestly never expected that we would. But why should hybrid drivers leave all the fun to…
2017 Toyota 86 Pricing Set at $26,255
2017 Toyota 86 Toyota has finally announced the pricing for the new 2017 Toyota 86, 2017 Corolla, and 2017 Corolla iM models, and the cost difference compared to the 2016…
New 2019 Toyota 86 Gets TRD Special Edition
The Toyota 86 is back for 2019 and this time the beloved rear-drive sports car is getting a TRD Special Edition that will make it handle better. Sadly, however, there…
Toyota Yaris Gets Ready for WRC, Shreds Gravel
Toyota has entered the final development stage of its new Yaris WRC contender and given us a little something to get excited about. The Japanese automaker will return to the…
Global Chip Shortage Finally Catches Up to Toyota
Photo: Ryan via Unsplash Toyota has done a better job than most manufacturers at weathering the global semiconductor chip shortage, but no one is immune to the effects. Toyota will…
LA’s EIF Revlon Run/Walk for Women Sponsored by Toyota
Mark your calendars, because this Saturday, May 10th, the 20th annual Entertainment Industry Foundation (EIF) Revlon Run/Walk for Women sponsored by Toyota will take place at the Los Angeles Memorial…
Toyota Named Corporation of the Year for Support of Hispanic Community
Toyota even has a Latina version of its Jan character–Mariela Every year, the US Hispanic Chamber of Commerce (USHCC) names one business its Corporation of the Year for championing Hispanic…
Toyota Mississippi Celebrates Special Olympics Athletes
Toyota Mississippi team members carry the Flame of Hope one mile on its journey to the 2015 Special Olympic World Games in LA Toyota is no stranger to the Olympic…
2022 Corolla Cross Production is Under Way at Mazda Toyota Manufacturing
Photo: Toyota Production for the all-new 2022 Toyota Corolla Cross is now under way at Mazda Toyota Manufacturing, a joint venture partnership in Huntsville, Alabama. The Corolla Cross is the…
Toyota Corolla Named Most Reliable Car in America
The 2015 Toyota Corolla was named the most reliable car in America Reliability is an important factor to consider when in the market for a new vehicle. That’s why it’s…
2015 Toyota Mark X GRMN Drift Video Makes Us Drool
Ever heard of the Toyota Mark X? Unless you’ve lived in Japan, the answer is probably not, because that’s the only place it’s sold. The rear-wheel-drive sedan is popular with…
Watch the Chrysler Pacifica Beat the Toyota 86 in a Drag Race
The latest in an ever-growing string of unexpected victories and major upsets When you think of vehicles out on the drag strip, you probably imagine sporty muscle cars, such as…
[PHOTOS] Toyota Chases Thrills at Chicago Auto Show
2018 Toyota Sequoia TRD Sport (left) and 2018 Toyota Tundra TRD Sport (right) Toyota isn’t showing off any brand new models you’ve never seen before at the Chicago Auto Show,…
2014 Toyota Camry Review: Dependable, Yet Spry
The Toyota Camry is as dependable as a Labrador Retriever—with great fuel efficiency, top safety ratings and a peppy new trim level added to the lineup, the 2014 model year…
Work Begins on New Toyota Plano Headquarters
It’s been nine months since Toyota officially announced it was ditching its long-term home in Torrance, California, in search of greener (or at least more humid) pastures in Plano, Texas,…
2016 Toyota Land Cruiser Overview
The 2016 Toyota Land Cruiser As a true truck-based SUV, the 2016 Toyota Land Cruiser is built to tackle tough terrain, while providing ample interior space for cargo and passengers…
MINI on the Mack Attracts Thousands of Drivers
The 2015 MINI on the Mack event The Mackinac Bridge in Michigan is the fifth largest suspension bridge in the world. Opened in 1957, the bridge connects the Upper and…
Visionary Behind 'Tron' and 'Blade Runner' Designs Toyota Virtual Reality Experience
With virtual reality headsets like the Oculus Rift and HTC Vive finally on the market, it is now possible to experience virtual worlds in completely immersive, 360° environments. For now,…
Vancouver Lyft Drivers Can Now Rent Toyota Mirai for $198
Photo: Toyota Canada Toyota and Lyft have launched a new partnership that will grant Vancouver ride-share drivers access to the zero-emissions, hydrogen-powered Toyota Mirai fuel cell vehicle. The collaboration enables…
All-New Toyota Highlander to Appear in Super Bowl Spot
Photo: Toyota Toyota has confirmed the all-new 2020 Highlander SUV will be featured in a 60-second spot during the upcoming Super Bowl LIV match in February. According to the automaker,…
Is Toyota Killing its Scion Brand?
The Scion iA became popular with drivers after its release last year As I was getting ready for work this morning, I received a text message from fellow editor Rebecca…
Farewell, Old Friend: Toyota Killing Off Scion tC
Earlier this month, Toyota announced it would be discontinuing its youth-focused Scion division, and either cutting models from the lineup altogether or transitioning them to Toyota. Three of Scion’s four…
Toyota FT-1 Vision GT Coming “Soon” to Gran Turismo 6
Toyota FT-1 Vision GT Coming “Soon” to Gran Turismo 6 Remember the massively cool Toyota FT-1 concept? We certainly do (which is probably obvious given the amount of coverage it’s…
2021 Toyota GR Supra Launches with 382 Horsepower
Photo: Toyota The 2021 Toyota GR Supra has officially launched with 382 horsepower, a 47-hp boost over the 2020 model. It will start at $50,990, while a new GR Supra…
Toyota Jan Returns, Saves Us from Disaster in Funny New Ads
Toyota Jan promotes the Toyota Service Centers by saving–or distracting–people from disasters Photo: Toyota USA via YouTube Ever wonder what the world would be like without Toyota Jan? In three…
2016 Toyota Mirai Power-Out Jack Has the Ability to Power Your Home
So by now, you’re probably aware of the fact that Toyota just unveiled its production fuel-cell vehicle, named the Mirai, in all of its glory at the LA Auto Show.…
Toyota the Most Valuable Automotive Brand in the World
Can you see yourself driving the one of the safest vehicles in its class – The 2013 Toyota Matrix Interbrand is a global consultancy firm, which annually publishes a list…
Toyota Camatte Concept Caters to Kids (Both Big and Small)
Toyota Camatte concept Earlier this month at the Tokyo Toy Show, Toyota captured the attention of attendees with the new and improved Toyota Camatte concept—a full-size vehicle that allows kids…
Toyota Named Most Valuable Automaker in 2016 Best Global Brands Report
It isn’t the first or even the second time, and we surmise it won’t be the last: Toyota has once again been named the most valuable automaker in Interbrand’s recently-released…
[VIDEO] Upcoming Toyota Supra Successor Spotted Testing at Nürburgring
The upcoming 2018-2019 Toyota Supra has once again been spotted near the BMW M Test Center in Nürburgring and testing at the Nordschleife race track, giving us even more information…
2014 Toyota Prius c Overview
2014 Prius c Overview The smallest of the Toyota Prius models, the Prius c looks almost exactly like its larger counterparts miniaturized. Its distinctive front is a bit shorter than…
Toyota Plants in North America Develop Monarch Butterfly Waystation Habitats
Toyota Georgetown is known for its love of winged things. Back in June, we reported that the plant was establishing 10 hives to help preserve our honeybees (and we also…
Storm Damage Stops Truck Production at Toyota Texas Manufacturing Plant
What’s nature’s grudge with Toyota, anyway? The Toyota Texas Manufacturing plant in San Antonio, Texas, was forced to temporarily stop production on Wednesday after a storm damaged the roof over…
Toyota Teases Mysterious Vehicle to Debut in Chicago
Toyota’s mysterious teaser image The Windy City is about to become overrun with car enthusiasts from across the country, and even the world. The Chicago Auto Show kicks off its…
Toyota Bringing New Prius Plug-in to New York Auto Show
The very mysterious image of “the next mechanical marvel in the Prius lineup” Toyota is the king of teaser images. First came two mysterious images of the 2016 Tacoma before…
Meet Steve, the Toyota Anti-Collision Dummy Who Helps Save Lives
Have you met Steve? Probably not—we only just became aware of his existence ourselves. Sure, you probably have a friend or four named Steve, but the Steve we’re referring to…
Toyota Uses Addressable TV to Reach Prius Prime Buyers
Toyota knows that the people who will buy its new Prius Prime plug-in hybrid fall into a very specific category: they’re tech-savvy, aged 18-49, have an income over $75,000, care…
Toyota Sales Continue Strong in March
Toyota’s North American division reported March 2018 sales of 222,782 vehicles, up 3.5% compared to the same period last year. Toyota-branded vehicles, excluding Lexus, did even better with 195,750 sales…
IIHS Names Nine Toyota Models Top Safety Pick+
The 2016 Toyota Avalon was the only car in its segment to be named an IIHS Top Safety Pick+ Each year, the Insurance Institute for Highway Safety tests a wide…
Hot Dam: Beavers Take Over Retention Ponds at Toyota Mississippi
This guy. If you’re a die-hard Toyota fan (and let’s face it; who isn’t?), you’re probably well aware of the steps the auto manufacturer takes each year to help save…
Toyota in 2015: A True Friend to the Environment
The end of the year is nigh, which means it’s time to start looking back at 2015 and summarizing the good, the bad, and the evil. In the case of…
Toyota Corolla Hatchback Gets ‘Super Street’ Makeover for SEMA
Ever since the all-new 2019 Toyota Corolla Hatchback was introduced, fans have been clamoring for a more track-focused variant, something you could call a true hot hatch. Well, thanks to…
Toyota to Marchionne: “It’s Not You, It’s Us”
With his sultry disposition, Sergio is sure to find a partner soon Sergio Marchionne, CEO of Fiat Chrysler Automobiles (FCA), has been a busy little bee. As he nears the…
Toyota Embraces Diversity as American Demographics Continue to Change
James Colon receives his honorary doctorate degree The demographics in the United States are changing, and Toyota is ready. The Japanese automaker is looking at ways to change its sales…
2014 Toyota Highlander Overview: The Gift that Keeps on Giving
Every child that celebrates Christmas would likely give anything for a ride in Santa’s sleigh. While it might be difficult to get a hold of one during the holiday season,…
Toyota Says California Emissions Standards Can Actually Harm Environmental Progress
Toyota has released a statement clarifying why it is supporting the Trump administration’s efforts to revoke California’s authority to set its own fuel efficiency and greenhouse gas emissions standards independent…