The move follows a difficult rollout for the EX30 in the United States. Initially presented as Volvo’s affordable mainstream EV, the compact crossover saw its price increase significantly after tariffs affected imported vehicles, ultimately limiting its competitiveness in the segment.
Volvo officially pulled the EX30 from its U.S. lineup in March. The automaker is now working on a replacement that aims to preserve the accessible positioning originally planned for the smaller EV.
The company has not disclosed the vehicle’s name or technical specifications. Still, executives confirmed that the future model will focus on practicality, driving enjoyment, and affordability in a larger package than the EX30.
Volvo Confirms a New Entry-Level EV for Next Year
Speaking to reporters on Monday, Volvo Cars America president Luis Rezende confirmed that a new electric vehicle is already in development for the U.S. market. “We’re going to have a new car coming, that will fulfill not exactly the same price point, but very similar,” Rezende said, as reported by InsideEVs.
He also indicated that the upcoming model will be larger than the EX30. “It’s going to be an EV that will deliver a lot of good things in a bigger space, but will also be fun to drive, I can promise you,” he added.
The EX30 had originally been positioned as Volvo’s most affordable EV in the United States, with the company initially targeting a starting price of $35,000. That target changed before launch. The model eventually entered the market at more than $45,000, while a less expensive single-motor version arrived later at around $40,000.
Those pricing changes came amid tariff increases and broader policy shifts affecting imported electric vehicles.
The SPA3 Platform Is Expected to Play a Central Role
The future model could potentially be linked to Volvo’s next-generation EV architecture known as SPA3, the same platform underpinning the newly introduced EX60.
The current EX40 still relies on a modified combustion-engine platform and is positioned at a significantly higher price point than the EX30 in the U.S. market. The EX40 currently costs roughly $16,000 more than the base EX30, according to the report.
Volvo’s chief engineering and technology officer Anders Bell explained how the SPA3 architecture was designed to support multiple vehicle categories. He said the platform can scale across segments ranging from B, or subcompact vehicles, to F, which includes luxury models.
Bell contrasted this with traditional combustion-engine development, where automakers often require several distinct platforms due to mechanical complexity. Removing the internal combustion engine, he said, allows Volvo to achieve “completely new levels of modularity and scalability.”
The executive also pointed to shared battery types, common software systems, and a unified electrical architecture as key aspects of the platform strategy.
EX60 Arrives in the U.S. As Volvo Expands Its EV Lineup
Volvo’s comments about the future affordable EV came as the company officially introduced the EX60 in the United States on Monday. Order books for the EX60 are now open, with deliveries expected to begin in late summer. Volvo described the EX60 as the most technologically advanced vehicle it has produced so far.
The automaker also highlighted the pricing of the EX60 during the presentation, presenting it as a competitive offering within the electric SUV market.
For now, Volvo has not revealed additional details about the upcoming replacement for the EX30, including production location, battery specifications, or final pricing. The company only confirmed that the new EV is expected to reach the U.S. market next year and remain positioned near the EX30’s intended affordability range.
