Browse Nissan Brochures on Your Tablet
Car shoppers have fervent but varying opinions when looking for their next vehicle. Some attend auto shows, some browse dealership lots, and even more pore over every review posted online about the model they are most interested in. Nissan is looking to add another tool to the car buying arsenal: the Interactive Brochure Hub app.
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Owners of iOS and certain Andorid devices can download the app to have access to digital versions of the traditional Nissan print brochures that have historically only been available by giving personal information online or by meeting representatives at dealerships and shows. While reading reviews is an integral part of any major purchase, app users will have complete and easy access to each model’s features and trim levels.
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“Millennials especially are moving away from desktop computers to tablets and smartphones exclusively to connect online,” said Jeremy Tucker, vice president, Marketing Communications & Media at Nissan North America. “This new app helps us be wherever the buyers are, with the information they need to make informed purchase decisions.”
Beyond the normal brochure offerings, app users will also have easy access to videos and color selectors without visiting the Nissan USA website.
- Tim ShultsContributor
Tim Shults is the President of the Shults Auto Group. In his spare time he likes to play golf and spend time with his four daughters. Shults Auto Group is the largest auto group in the Southern tier. With over 400 employees, Shults Auto Group has 11 different dealerships carrying 15 different makes and 2 strictly used car stores, Shults Toyota, Ed Shults Chevrolet Cadillac, Shults Chevrolet of Westfield, Edmond Chevrolet Buick GMC, Ed Shults Ford Lincoln of Jamestown, Kia of Jamestown, Ed Shults Subaru of Warren, Shults Hyundai, Ed Shults Chrysler Dodge Jeep of Warren, Shults Resale, Shults Resale Olean, and Shults Nissan.