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Nissan Bringing Dealership Groups from Mexico to US Market

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2014 Nissan Versa

Nissan has a significant market share in Mexico, and now it’s looking to bring the most successful Mexican dealer groups into the US to open dealerships in Hispanic markets.

Nissan dealerships in Mexico have yearly contracts, so it was easy for Nissan to see which dealerships were the the highest performing, and work with them to open stores in the US.

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2013 Nissan Murano overview

2013 Nissan Murano

Nissan plans on opening dealerships in Florida, California, and Texas initially to target the large Hispanic communities there. The automaker also wants to bring the successful business models of these dealership groups to the US market, where it has less of a market share.

Nissan sells many of the same models in Mexico that it does in the US, like the Murano and Versa, but none of the Mexico-specific models like the March, Tsuru, or Tiida will will come over the border with the new dealership groups.

Canada’s streets are full of Nissan vehicles as well, with over 100,000 sold there last year alone.

Do you think this is a smart move by Nissan? Let us know in the comments.

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Source: Jalopnik