Timothy Moore

[WATCH] The Subaru Dog Commercials Are Too Cute for Words

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But I’ll try to write some anyway

The Barkleys, from the series of Subaru dog commercials

The Barkleys, from the series of Subaru dog commercials

Last year, Subaru launched an ad campaign centered on a type of family that is vastly underrepresented in the media: dog families, of course. These Subaru dog commercials focus on a family of dogs named the Barkleys as they drive around town in their Subarus (they own quite a few) and get into various hijinks. (Watch the videos below.)

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It doesn’t come as a shock that Subaru chose to show off its impressive lineup with a family of dogs and the tagline “Dog Tested. Dog Approved.” The automaker has always had a soft spot for animals both domestic and wild. Subaru of Indiana Automotive was the first assembly plant to earn a designation as a Backyard Wildlife Habitat by the National Wildlife Federation, and the brand has donated millions to the ASPCA through its “Share the Love” program. Subaru even sponsors a yearly event here in Dayton (where we’re headquartered) called the Midwest Outdoor Experience, where outdoorsy folk from the area come and do outdoorsy things with their dogs. So many dogs.

| See photos and read bios for the dogs featured in the commercials |

But you didn’t come here to read about all of that. You came here to watch dogs. Specifically, dogs driving cars like dogs do best. So, without further ado, the Subaru dog commercials that are so cute they just might break the internet:

Subaru Dog Tested: What’s the Fuss About?

In this ad, the Barkleys all get worked up over a mail truck. Why? Because mail carriers are the enemy, that’s why.

Subaru Dog Tested: Turn Signal

This ad is incredibly relatable to those of us who just want to floor it, but can’t because we’re stuck behind a Shepherd mix who just won’t give it some gas. (Okay, maybe the last part isn’t as relatable.)

Subaru Dog Tested: Teenagers

Possibly the funniest of the bunch, two teenage dogs sit in front of one of their parents’ house, vigorously making out licking face until they realize they are being watched by a stern parent.

Subaru Dog Tested: Road Trip Convenience Store

Because we’ve all stopped to pee at a gas station at some point in our lives.

Subaru Dog Tested: In the Dog Test

In this ad, the daddy dog looks just a little too long at a poodle crossing the street…and mommy dog is not too happy about it.

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  • Timothy MooreManaging Editor

    Timothy Moore hails from Dayton, Ohio, and tries to bring that Midwestern flavor to his writing. (But as it turns out, no one really likes the Midwestern flavor.) He has been covering the auto industry for years, with several national auto shows under his belt, but he’s been writing about lots of other things (like dragons and Mickey Mouse and cows drowning in milk) since he was just a tot. Outside of the land of cars, Timothy enjoys watching The Office and consuming excessive amounts of peanut butter and beer, and is on the board of an up-and-coming Dayton theatre company called The Playground. And when he’s not on stage (or three jars into a peanut butter binge), Timothy spends time with his mischievous dog, Greyson. See more articles by Timothy.

  • Pat Dostick

    These are some of the coolest commercials ever! Great stuff … should have been in the Super Bowl. 🙂

  • Tony


  • Elena Manalp

    I would drive Subarus only because of the dogs!!!!!! Love your commercials! Congrats to the person that is writing this, any dog lover would go nuts over this!!!!!

  • Tean Geoffries


  • Lejuan

    This is too cute I work for Mile One Russel Subaru I love the brand