Tim Shults
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What Is the Subaru Love Promise?

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what is the subaru love promise

Love: it’s what makes a Subaru a Subaru

You probably know the famous tagline “Love: it’s what makes a Subaru a Subaru” from the brand’s endearing commercials about love, friendship, and giving back to the community. This campaign is part of a much larger endeavor run by Subaru, called the Subaru Love Promise.

According to Subaru, the Subaru Love Promise is “a pledge to do right by the communities in which we all live and work.” To that end, Subaru works to “build fuel-efficient vehicles in eco-friendly plants,” include zero-landfill plants. Subaru has even shared its zero-landfill knowledge with the National Park Service in honor of the service’s centennial this year. Through campaigns like Share the Love, Subaru has also donated more than $50 million to various causes in the last two decades.

Subaru is famously known for championing pet causes, but the automaker actually has its hands in several charitable buckets. These different causes are represented by the Subaru Loves branding: Subaru Loves Pets, Subaru Loves the Earth, Subaru Loves Learning, Subaru Loves to Help, and Subaru Loves to Care.

subaru loves pets - subaru dog bucket list commercial - What Is the Subaru Love Promise?

From advertising to research to raising awareness, Subaru gives animal rights causes two paws up

Subaru Loves Pets

While this wing specifically mentions pets, it encompasses Subaru’s efforts to improve the lives of all animals, domesticated and wild. While the brand works with numerous causes on a local level, it is dedicated to a number of organizations at the national level…

  • The American Society for the Prevention of Cruelty to Animals (ASPCA)
  • ASPCA Rescue Rides
  • Center for Pet Safety
  • Pilots N Paws
  • Pet Philanthropy Circle Hero Awards

Subaru Loves Pets | Subaru Loves the Earth | Subaru Loves Learning | Subaru Loves to Help | Subaru Loves to Care

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zero landfill knowledge with the National Park Service - subaru loves the earth - What Is the Subaru Love Promise?

In addition to working with a number of organizations, Subaru also sends zero factory waste to landfills

Subaru Loves the Earth

Animals aren’t the only part of nature for which Subaru is fighting. The environment is also a cause that Subaru promotes, as the automaker actively works to preserve and maintain our environment here and abroad. Below are some of the causes to which Subaru is attached…

  • National Park Foundation
  • Ocean Conservancy
  • Leave No Trace
  • United By Blue
  • American Forests
  • American Canoe Association
  • The International Mountain Bicycling Association
  • National Wildlife Federation

Subaru Loves Pets | Subaru Loves the Earth | Subaru Loves Learning | Subaru Loves to Help | Subaru Loves to Care

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Subaru official vehicle of Google Expeditions - subaru loves learning - What Is the Subaru Love Promise?

Google Expeditions is just one of several ways that Subaru is helping out in the classroom

Subaru Loves Learning

Education is another cause that is important to Subaru—not just in strengthening curriculums but making them more widely available. Subaru is tied to several local educational causes, but it is on a national level that Subaru really makes a difference. Here are a few of those causes…

  • Adopt-A-Classroom
  • American Association for the Advancement of Science
  • Google Expeditions
  • Teach for America

Subaru Loves Pets | Subaru Loves the Earth | Subaru Loves Learning | Subaru Loves to Help | Subaru Loves to Care

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habitat for humanity - subaru loves to help

Habitat for Humanity is one of many ways Subaru gives back to the community

Subaru Loves to Help

This wing of the Love Promise is called as such because calling it “Subaru Loves World Hunger” just doesn’t get across the point quite well enough. This part of Subaru’s giving arm is all about combating hunger and bringing peace to the world. Again, Subaru is involved with a number of local charities, but below are the national causes that Subaru champions…

  • Meals on Wheels America
  • Big Brothers Big Sisters
  • Boys and Girls Club
  • Habitat for Humanity
  • USO

Subaru Loves Pets | Subaru Loves the Earth | Subaru Loves Learning | Subaru Loves to Help | Subaru Loves to Care

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Leukemia and Lymphoma Society - Subaru loves to care - Blanket - what is the subaru love promise

Subaru doled out blankets to benefit those suffering from cancer, as part of the Subaru Loves to Care initiative

Subaru Loves to Care

Subaru’s final major cause, Subaru Loves to Care, is all about promoting a healthy lifestyle and fighting disease. In addition to local causes, Subaru is dedicated to the following on a national level…

Subaru Loves Pets | Subaru Loves the Earth | Subaru Loves Learning | Subaru Loves to Help | Subaru Loves to Care

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  • Tim ShultsContributor

    Tim Shults likes to play golf and spend time with his four daughters.