What Is the Subaru Love Promise?
You probably know the famous tagline “Love: it’s what makes a Subaru a Subaru” from the brand’s endearing commercials about love, friendship, and giving back to the community. This campaign is part of a much larger endeavor run by Subaru, called the Subaru Love Promise.
According to Subaru, the Subaru Love Promise is “a pledge to do right by the communities in which we all live and work.” To that end, Subaru works to “build fuel-efficient vehicles in eco-friendly plants,” include zero-landfill plants. Subaru has even shared its zero-landfill knowledge with the National Park Service in honor of the service’s centennial this year. Through campaigns like Share the Love, Subaru has also donated more than $50 million to various causes in the last two decades.
Subaru is famously known for championing pet causes, but the automaker actually has its hands in several charitable buckets. These different causes are represented by the Subaru Loves branding: Subaru Loves Pets, Subaru Loves the Earth, Subaru Loves Learning, Subaru Loves to Help, and Subaru Loves to Care.
Subaru Loves Pets
While this wing specifically mentions pets, it encompasses Subaru’s efforts to improve the lives of all animals, domesticated and wild. While the brand works with numerous causes on a local level, it is dedicated to a number of organizations at the national level…
- The American Society for the Prevention of Cruelty to Animals (ASPCA)
- ASPCA Rescue Rides
- Center for Pet Safety
- Pilots N Paws
- Pet Philanthropy Circle Hero Awards
Subaru Loves the Earth
Animals aren’t the only part of nature for which Subaru is fighting. The environment is also a cause that Subaru promotes, as the automaker actively works to preserve and maintain our environment here and abroad. Below are some of the causes to which Subaru is attached…
- National Park Foundation
- Ocean Conservancy
- Leave No Trace
- United By Blue
- American Forests
- American Canoe Association
- The International Mountain Bicycling Association
- National Wildlife Federation
Subaru Loves Learning
Education is another cause that is important to Subaru—not just in strengthening curriculums but making them more widely available. Subaru is tied to several local educational causes, but it is on a national level that Subaru really makes a difference. Here are a few of those causes…
- American Association for the Advancement of Science
- Google Expeditions
- Teach for America
Subaru Loves to Help
This wing of the Love Promise is called as such because calling it “Subaru Loves World Hunger” just doesn’t get across the point quite well enough. This part of Subaru’s giving arm is all about combating hunger and bringing peace to the world. Again, Subaru is involved with a number of local charities, but below are the national causes that Subaru champions…
- Meals on Wheels America
- Big Brothers Big Sisters
- Boys and Girls Club
- Habitat for Humanity
Subaru Loves to Care
Subaru’s final major cause, Subaru Loves to Care, is all about promoting a healthy lifestyle and fighting disease. In addition to local causes, Subaru is dedicated to the following on a national level…
- The Leukemia & Lymphoma Society
- Make-A-Wish America
- Alzheimer’s Association
- Dining Out for Life
- Special Olympics
- Tim ShultsContributor
Tim Shults is the President of the Shults Auto Group. In his spare time he likes to play golf and spend time with his four daughters.