Toyota’s First Electric Hilux Gets Official Pricing, Starting Well Above Diesel Versions

Toyota reveals pricing for its first electric Hilux pickup, starting at $51,500, with higher costs than diesel models and global rollout underway.

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Toyota’s First Electric Hilux Gets Official Pricing, Starting Well Above Diesel Versions - © Toyota

The announcement confirms Toyota’s intent to expand its electric vehicle lineup into the pickup segment, even as affordability remains a key challenge. While the model introduces zero-emission capability to a globally recognized nameplate, its pricing positions it above traditional versions.

The Hilux has been a cornerstone of Toyota’s global success for over five decades, with more than 27 million units sold worldwide. Its transition to an electric platform reflects broader industry shifts toward electrification, though availability will remain limited in certain markets, including the United States.

Higher Pricing Compared to Diesel Versions

Toyota confirmed that the Hilux BEV will start at AUD 74,990 (about $51,500) in Australia, excluding on-road costs, according to Electrek. The lineup includes three variants: SR double-cab chassis, SR double-cab pickup, and SR5 double-cab pickup, with prices reaching AUD 82,990 (around $57,000).

More precisely, the SR double-cab chassis starts at AUD 74,990 ($51,500), the SR double-cab pickup at AUD 76,490 (about $52,500), and the SR5 double-cab pickup at AUD 82,990 (around $57,000).

This places the electric version roughly AUD 20,000 (about $13,800) above the equivalent diesel model, which starts at around AUD 54,900 ($37,700). According to Toyota Australia Vice President John Pappas, the introduction of a zero-emission Hilux is intended to give both businesses and private buyers more flexibility in choosing a powertrain suited to their needs.

The pricing gap highlights the current cost challenges associated with electric pickups, even as manufacturers expand their offerings.

The new Toyota Hilux BEV (left) and hybrid (right)  – © Toyota

Performance, Range, and Charging Capabilities

The Hilux BEV is equipped with a dual-motor all-wheel-drive system producing 193 horsepower and 350 lb-ft of torque. It can tow up to 4,400 lbs (2,000 kg), maintaining utility expectations associated with the Hilux name.

Powered by a 59.2 kWh battery, the electric pickup delivers a driving range of 315 km under the NEDC cycle, while the cab-chassis variant is rated at 245 km. The vehicle supports DC fast charging at up to 150 kW, enabling a 10% to 80% recharge in approximately 30 minutes.

Toyota has tested the model extensively in Australia, including at mining sites in temperatures approaching 50°C, to validate its durability under demanding conditions.

Toyota Hilux BEV pickup models – © Toyota Australia

Design, Features, and Global Rollout Plans

Visually, the Hilux BEV retains the familiar silhouette but introduces updated elements such as slim LED headlights and a closed-off grille. It is offered exclusively in a double-cab configuration and features a revised interior with dual 12.3-inch displays, along with wireless Apple CarPlay and Android Auto.

The pickup also incorporates Toyota’s Multi-Terrain Select system with six driving modes, along with a reinforced frame and upgraded MacPherson strut front suspension aimed at improving off-road capability.

The electric Hilux is already available in Thailand under the name Hilux Travo-e, starting at 1,491,000 baht (around $45,700). The model is scheduled to launch across multiple regions throughout the year, including Europe, Japan, Southeast Asia, and parts of Central and South America.

Toyota has not indicated plans to introduce the Hilux BEV in the United States, where the model is not currently sold and where import tariffs would further increase costs.

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