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Buick Busy Developing Coupe-Style Crossover

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A coupe-like crossover — possibly based on the high-tech Enspire concept — could be coming soon to Buick’s lineup.

Buick hasn’t released specifics about this upcoming vehicle, but Car Design News recently got a glimpse of a full-scale concept during a visit to General Motors’ design studios.

This upscale-looking crossover features four doors and a sloping, coupe-style roofline. According to Bob Boniface, Buick’s global exterior design director, it would be a completely new model and not a replacement for any other vehicle — and it’s been approved for production.

In 2018, Buick introduced the sleekly sculpted Enspire concept in China. Toward the end of the year, it trademarked the Enspire name in the U.S., so it would come as no surprise if that’s what the new crossover is called.

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Buick Enspire EV
Buick’s newest crossover could be based on the Enspire concept
Photo: Buick

The Enspire concept revealed in China was a high-performance, all-electric model, but it’s not clear if that would hold true for a production version. Whatever its powertrain options, the Enspire will share a platform with the Chevy Malibu and Buick Regal and include some details from the Cadillac XT4. And it’s sure to be marketed as a premium luxury vehicle. 

Buick has increasingly looked to China as its primary market for new models and makes 80 percent of its sales there. However, Boniface says the brand doesn’t plan to limit itself to China any time soon. 

The Enspire would join the Enclave, Envision, Encore, and upcoming Encore GX in Buick’s American crossover and SUV lineup. If this new crossover does come to the U.S. as expected, it could be an effective way for the brand to maintain and even expand its reputation here.

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News Source: Car Design News