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Buick Envision Ad Campaign Kicks Off with Adorable Father and Son Commercial

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The first commercial for the 2017 Buick Envision was broadcasted during the U.S. Open Gulf tournament

The new Envision commercial was first broadcasted during the U.S. Open golf tournament

It’s been an interesting year for Buick when it comes to its advertising.

Not only did GM’s entry-level luxury brand run its first ever Super Bowl commercial earlier this year, but the brand has also been publishing web-only videos to its YouTube channel that feature actress Ellie Kemper, who many people know from the Unbreakable Kimmy Schmidt.

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Now, to go along with the launch of the 2016 Buick Envision, the company has created a new commercial titled “Rock-a-Bye” that first aired during the U.S. Open golf tournament.

In the 30-second ad, a father and mother are awakened by their crying baby in the middle of the night. To calm the child down, the father decides to take the child out for a ride in the new Buick Envision crossover. This ends up paying off for the tired father as the kid stops crying and viewers are also treated to numerous glamour shots of the new Envision.

The Envision crossover is the company’s first large quantity product that it’s launched in several years. Buick did launch its lower quantity Cascada convertible earlier this year, but it’s not expected to move 50,000 units annually, which is exactly what Buick Chief Duncan Aldred has forecasted for the new mid-size luxury crossover.

The 2016 Buick Envision is being imported from China and began appearing at US dealerships last month. However, only the higher-level Premium I and Premium II trims will be available for the 2016 model year. Buick plans to launch more affordable Envision trims starting with the 2017 model year.

Both of 2016 Envision models–currently available–come with all-wheel drive and a 252-horsepower turbo-four engine.

The 2016 Buick Envision Premium I carries a starting MSRP of $42,995.

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Video: New Buick Envision Commercial Titled ‘Rock-a-Bye’