Buick Excels in June with 16.4% Total Sales Increase
Larger models like the Envision and LaCrosse helped the Buick brand find success during the first half of 2017
Out of all four of the GM brands, Buick undoubtedly experienced the most biggest success story last month. Whereas other badges under the GM umbrella faced sales losses in June, Buick actually achieved sales gains.
In fact, Buick retail sales increased by 6.2%, while overall Buick sales increased by 16.4%.
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Buick wrapped up June with a total sales volume of 19,299 vehicles. Compared to the 16,575 Buicks sold during June of 2016, this accounts for the massive 16.4% sales spike.
Leading the charge for Buick sales gains was the relatively new Buick Envision. Buick’s luxury SUV reached a sales total of 5,007 at the end of June, resulting in a 248.4% sales increase year-over-year.
So far this year, 22,620 Envision vehicles have been purchased. This is a massive improvement compared to the 1,526 Envision models that were purchased during the first half of 2016.
The Buick Encore remained the brand’s best-selling vehicle in June. Buick sold 6,563 Encore vehicles last month, a 7.7% sales increase for June.
Year-to-date, Buick has sold 42,331 Buick Encore vehicles. This accounts for a 16.2% sales increase for the model.
Not all of Buick’s SUVs experienced sales increases. Sales were down by 5.1% for the Buick Enclave last month, although this is partially due to drivers holding out until the brand-new 2018 model of the Enclave debuts.
Meanwhile, in a market where sedans, especially larger ones, are struggling, the Buick LaCrosse attained major sales growth in June. LaCrosse sales were up 45%, with a total of 2,157 LaCrosse vehicles sold.
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As the first half of the year draws to a close, Buick has sold 110,316 vehicles. Compared to the 104,2017 vehicles sold during the first two quarters of 2016, this constitutes a 5.9% sales increase for the Buick badge.
To check out the sales performance for all of Buick’s models, take a look at the sales chart below: