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Buick Offers Vehicle Owners Free Wi-Fi During March Madness

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Select Buick vehicle owners will be able to utilize free Wi-Fi and a custom streaming app during the entirety of the NCAA tournament season

Buick is now offering a prepaid data plan through AT&T that will only cost $20 per month

Fans of both Buick and basketball are about to score big!

It will be rather difficult to pry college sports fans from their various screens now that March Madness is in full swing. While many participants in the annual event will likely gather around a television set to see if their favorite team wins or if their bracket is still up to snuff, an increasing number of March Madness fans are going mobile.

According to a study conducted by CBS, live streaming views increased 33% year-over-year during the 2017 March Madness season. That shift toward streaming resulted in a total of 22.4 million hours of live online viewing.

As a longstanding partner of the NCAA, Buick wants to make it easier for college basketball fans to keep track of the various March Madness games, even while on the go. That’s why Buick is offering free Wi-Fi for the entirety of the March Madness tournament to select Buick vehicle owners.

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To qualify for the free Wi-Fi, Buick owners must be located in the United States and have a vehicle equipped with Buick’s 4G LTE Wi-Fi hotspot. Furthermore, participants should not already have an active data plan if they want to receive the free Wi-Fi.

Customers need to visit to sign up for the Wi-Fi program. They will need to enter both their e-mail and Vehicle Identification Number once there.

Don’t miss a minute of your favorite March Madness matches
Photo:NCAA Basketball/Phil Roeder

Once the Wi-Fi is set up, Buick drivers will be able to use an unlimited amount of free 4G LTE data for a total of 30 days. That will take customers well past the Division I women’s and men’s basketball championship games on April 1 and April 2, respectively.

“Since launching the unlimited data plan option during March Madness last year, we’ve seen monthly data usage increase more than 150 percent in our vehicles,” said Phil Brook, vice president for Buick and GMC Marketing. “By offering a free month of unlimited in-vehicle Wi-Fi data to eligible customers during March Madness, we’re helping ensure fans don’t miss out on any of the excitement.”

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Additionally, Buick has also created an exclusive NCAA Tournament App for Buick owners to download. This custom app will allow drivers to listen to live audio feeds from the March Madness matches while behind the wheel of their Buick.

Of course, if you want to take advantage of this app and the free Wi-Fi, you’ll have to act quickly. Registration for the offer closes tomorrow, so if you don’t want to miss a minute of the March Madness insanity, be sure to visit