Buick Partners with Reese Witherspoon’s Hello Sunshine
Photo: Buick
Buick has announced that it is partnering with Hello Sunshine, a media company founded by Reese Witherspoon. Through a new infotainment app, you can now listen to different podcasts and audiobooks while driving in the Buick Encore GX.
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Why did they partner together?
Photo: Buick
Hello Sunshine creates and praises stories focused on women, and it shares a number of stories through Reese’s Book Club. Each month, Reese Witherspoon selects a new novel for the book club, which causes many of the novels to reach the New York Times best-seller list.
It makes sense that Hello Sunshine and Buick are working together since women account for almost 55 percent of the Buick customer base. And, by partnering with Hello Sunshine, Buick can better connect with and improve its entertainment options for women.
What does the partnership entail?
Photo: Buick
The Buick Encore GX now comes with a built-in Reese’s Book Club app in the infotainment system. Through the touch screen, you can choose from a variety of podcasts and audiobooks in the app and listen to them during the drive. Many of the other newer Buick models will gain the app at the beginning of 2021.
Buick vehicles will also be featured in upcoming Hello Sunshine TV shows and movies. The media company is currently working on “Daisy Jones & The Six” and additional projects that will be released on popular streaming services. Buick has not revealed which shows its models will appear in, but it has stated that the Encore GX will be the first to grace the screen.
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The Reese’s Book Club app is available now in Buick Encore GX models with compatible hardware. We at The News Wheel will let you know about any further updates regarding the app as well as the shows in which the Buick vehicles will appear.
Amanda Drago lives in West Chester, Ohio with her wonderful family, which includes her adorable dog, Coco. Amanda recently graduated from Miami University with degrees in both marketing and creative writing. However, if she was ever forced to change career paths, she imagines that she would train dogs for movies. In her spare time, she enjoys reading, writing, and watching Netflix. She also has a special place in her heart for theatre and purchases tickets to as many shows as she can. See more articles by Amanda.