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Cadillac Starts 2018 with Retail Sales Gains from Escalade, XT5, ATS

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Chicago Auto Show - 2018 Cadillac Escalade Premium

2018 Cadillac Escalade Premium

Cadillac got off to a strong start in 2018 at retail, with sales rising 9.3% year-over-year from January 2017 to 8,828 vehicles delivered. Overall sales totaled 9,895 vehicles, down 3.9% year-over-year.

In terms of total sales, Cadillac saw strong performances from three key products: the ATS, XT5, and Escalade. ATS sales were up 18.6% from the first month of 2017 with 1,155 units delivered; XT5 sales totaled 3,989 vehicles, up 2.7% from its start to 2017; and Escalade sales rose 15.2% with 1,403 SUVs delivered.

The story was much of the same for Cadillac at retail: ATS sales were up 18%, XT5 sales were up 9%, XTS sales were up 30%, and Escalade sales were up 12%. Also significant was a two-point gain in retail segment share for the Escalade, as well as a $2,300 year-over-year increase in average transaction prices (ATPs).

Sales of the Cadillac CT6 were down 0.9% in January at 628 sedans delivered, and CTS was down 4.2% at 662 vehicles sold. The Escalade ESV was down 14.4% at 838 vehicles, delivered, and total sales of the XTS fell 34% at 1,220 vehicles delivered. Cadillac also saw a 70-unit shortfall from 2017 with the discontinuation of both the ELR and the SRX.

Cadillac delivered a total of 156,440 vehicles in the United States last year, which was down 8% from 2016. This paved the way for China to become the brand’s new largest market for sales, a position that will not likely be relinquished in 2018—Cadillac sold 20,222 vehicles in China last month, more than double its sales total in the United States.