Chevrolet Korea Sales Decline in November
The 2019 Chevrolet Spark
Chevrolet Korea followed up its October sales gains with a decline of 20 percent for November. Overall, the brand sold 8,280 vehicles for the month, compared with 10,349 in November 2017.
Despite Chevy Korea’s decrease in sales, a few models made gains for the month. The Chevy Labo line of trucks and vans sold 413 units, a 7.5 percent gain over November 2017. The Chevy Spark subcompact car sold 3,965 units, a 4.2 percent increase over the same period last year.
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The 2019 Chevrolet Trax
Behind the Spark, Chevy Korea’s biggest sellers for the month were the Malibu sedan (1,653 sold for a 24.9 percent decrease) and the Trax crossover (1,364 sold for a 2.6 percent decline). Chevy Korea recently introduced an all-new Malibu, but it remains to be seen whether sales will go up as dealers receive that model.
Several Chevy models saw steep declines due to being discontinued. The Aveo subcompact car, the Cruze compact sedan, the Captiva SUV, and the Orlando crossover have all been recently cut from Chevy’s Korea lineup. With inventory shrinking, each of these models saw sales drop by 89 percent or more for the month.
Chevy Korea has experienced a difficult 2018, with sales down 31.2 percent over the first 11 months of the year. Those struggles can be traced back to lower consumer confidence stemming from recent turmoil at GM Korea, which nearly went under and had to undergo a major restructuring earlier this year.
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News Source: GM Authority
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