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Crossovers Boost Second Quarter Sales for Buick

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2019 Buick Envision
The Buick Envision achieved impressive sales gains in the second quarter
Photo: Buick

The second quarter of 2019 wrapped up with good news for Buick — the auto brand earned a solid 4.7 increase in sales, thanks to its thriving lineup of crossovers.

Buick sold 55,373 vehicles in the second quarter, easily beating the 52,891 it sold over the same stretch in 2018. Over the first two quarters of the year, though, the brand’s numbers are still 2.2 percent lower than they were in 2018.

Here’s a model-by-model look at Buick’s sales numbers for the second quarter:

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2019 Buick Encore
The Encore sold more units than any other Buick model in the second quarter
Photo: Buick

Crossovers dominate lineup

Crossover sales dominated Buick’s overall numbers, representing nearly 88 percent of all vehicles sold by the brand. All three of Buick’s crossover models posted increases for the quarter. The biggest seller was the subcompact Encore, which moved 24,291 units and achieved 4.9 percent growth. Buick’s slightly larger crossover, the Envision, posted the most impressive increase: a 20.8 percent gain over 2018’s second quarter for a total of 9,128 units. The brand’s biggest vehicle, the Enclave, sold 15,159 models for a 20.8 percent increase.

Car sales fade

Car sales tumbled for Buick in the second quarter.  The Regal Sportback and Regal TourX wagon, the brand’s only remaining car models for the next model year, sold a combined 2,985 units, a 33.8 percent drop. The discontinued LaCrosse sedan, which sold 2,487 units, posted an even steeper 38.6 percent decline. Numbers were a bit steadier for the discontinued Cascada convertible, which sold 1,312 models for a 4.5 percent decrease.

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