Ford Fiesta Titanium
Ford got hold to JATO Dynamics’ auto industry results for March and made an altogether shocking discovery: the Ford Fiesta was the best-selling car in Europe.
“Fiesta was again our best-selling vehicle in March, making up 12% of Ford total vehicle sales. Customers continue to be attracted by Fiesta’s distinctive style, powerful but fuel-efficient engines, and class-leading fun to drive character,” said Roelant de Waard, Vice President, Marketing, Sales, and Service, Ford of Europe. “March was a stand-out month for Ford in Europe, with sales increases across the board.”
Ford sold a total of 47,000 Fiestas in its 20 traditional European markets in March, up 12% year-over-year and good enough to overtake the Volkswagen Golf as the best-selling passenger car on the continent (or at least a significant portion of it). This from just shy of 200,000 total vehicles and more than 156,000 passenger vehicles delivered across those same markets, up a respective 14% and 16% year-over-year and good enough to bump Ford to the position of Europe’s second best-selling brand for the month.
Sales were up double digits in major markets, including a 21% increase in Italy, 18% in Germany, and colossal 97% growth in Spain. Sales of the Fiesta also increased 8% in the United Kingdom, where it is the best-selling vehicle nameplate of all time. Sales were also up in Hungary, the Czech Republic, Denmark, Romania, Switzerland, and the Netherlands.
Also notable was the percentage of Fiestas—nearly 70%—that were high-specification. The Fiesta’s top trim, Fiesta Titanium, accounted for 17% of all sales for the month.
