Ford Holds Michigan Central Station Winter Festival
Ford continues making itself right at home at Michigan Central Station, which is currently in the first phase of a $740 million renovation project. The former train depot, which will soon serve as the focal point of a 1.2-million-square-foot campus in Corktown, plays host to the Michigan Central Station Winter Festival this month. The event plays off of Ford’s showing at the Detroit Auto Show and has already drawn large crowds in its first days.
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“We’ve planned the festival to coincide with NAIAS so we can give auto show guests and local residents a unique and unforgettable brand experience,” said Garett Carr, Ford global auto show and events manager. “We’re using Detroit’s most famous landmark to captivate an audience through dramatic storytelling. Whether it’s sitting behind the wheel of one of our vehicles or inviting people to see where we are going as a company, high-touch, personalized experiences like this are critical to cut through to customers in a noisy marketplace.”
The Michigan Central Station Winter Festival runs through Jan. 27 and includes a 3D light show on the building face that runs three times an hour. Other activities include festival standbys like face painting, fire pits (complete with roasting marshmallows), live music and entertainment, and plenty of shopping and food from local vendors.
To celebrate the history of the depot, Ford has teamed with the Detroit Historical Society to curate a collection of train station artifacts for a first-of-its-kind public exhibition.
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Photos: Ford Michigan Central Station Winter Festival
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