Richard Bazzy
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Lincoln Black Label: For When Luxury Needs More Luxury

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Lincoln Black Label

The Lincoln Black Label MKC in Chroma Couture

Fresh off the opening of its first ever shop in China and introducing The Lincoln Way, Lincoln has announced Lincoln Black Label, will launch in the US this December.

Lincoln Black Label involves 32 dealers in six different states (Michigan, New York, New Jersey, Florida, California, and Texas) and includes the 2015 MKZ and 2015 MKC. Lincoln says that it intends to open Black Label up nationwide in late 2015, when it will also launch in China under the name Presidential.


Related: The Surprisingly Rugged MKC was named Crossover Utility Vehicle of Texas


Thus far, we know that Lincoln Black Label will ultimately result in Black Label versions of the MKZ and MKC, and that each vehicle will have a number of exclusive features, including:

  • Colors: Black Tie, Confidential White, Crystal Silver, Chroma Flame, Chroma Couture, and Notorious
  • 19-inch painted aluminum wheels (MKZ owners can upgrade to 19-inch polished aluminum, and MKC owners can upgrade to 20-inch polished multi-piece aluminum) with distinct Lincoln insignia
  • Unique rear badging: chrome “Z” or “C”
  • Four available interior design themes: Indulgence, Center Stage, Modern Heritage, Oasis

Additionally, Lincoln Black Label nets buyers such privileges as: four-year/50,000-mile extended premium service and maintenance coverage, no-cost vehicle rental during maintenance, remote services that allow for vehicle pick-up and return within 30 miles during maintenance, annual vehicle detailing, a membership to the Culinary Collection, and free unlimited car washes.

Lincoln Black Label

The Lincoln Black Label Oasis Interior Theme

All in all, the Lincoln Black Label can be yours at the cost of $5,995 over the price of the Reserve package for the MKC (starting at $40,930) and MKZ (starting at $40,445).

“Black Label represents a new level of Lincoln luxury in terms of product execution and personal service,” said Matt VanDyke, director, global Lincoln. “This combination of elevated service, materials and execution will set Lincoln Black Label apart.”

Gallery: Lincoln Black Label

Lincoln Black Label

Pictured: a piano on a stage. Not pictured: a Lincoln vehicle


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