Lincoln Continues to Thrive in the Middle East in 2019
The Lincoln Motor Company is on a quest to become a globally beloved luxury brand, and its successes can be seen and felt in its growing presence in markets like China and the Middle East. With respect to the latter, Lincoln recently opened its first standalone dealership — and largest vitrine facility — in Dubai and launched the popular new 2019 Lincoln Nautilus. According to Lincoln, its sales were up 47 percent in the first quarter of 2018, furthering the notion that Lincoln is earning its stripes as a local purveyor of fine luxury vehicles.
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“Today the Lincoln brand has a strong lineup with the MKZ, Continental and the expanding utility lineup which features the new MKC, Nautilus and Navigator,” said Sarah Rae, director, Lincoln Middle East. “And with the upcoming launch of the much-anticipated all-new Aviator in the next few months, Lincoln clients will see the culmination of true luxury that Lincoln promises its clients. We are thrilled that our brand continues to resonate with our clientele in the region as evidenced by the growth Lincoln continues to experience.”
Helping drive Lincoln’s significant Q1 uptick was a 33 percent growth in new vehicle sales in the UAE and 50 percent growth overall. In Kuwait, Lincoln sales were up 82 percent year-over-year, which the brand attributes to the addition of Alghanim Auto to its network of distributes in the region as well as the combined success of its current and recently launched vehicles. Alghanim Auto expects to launch two more outlets for the Lincoln brand by year’s end, which — combined with the launch of the Aviator — should help spur the brand to a major year in the growing market.
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