Mazda North America Takes Small April Sales Loss as Sedan Sales Plummet, Crossovers Rise
Mazda has lately been concentrating on its crossovers (including designing a new one for Japan called the CX-8), and based on its North American sales in April, it was probably a good idea, because strongly rising crossover sales met sharply falling car sales coming the other way for a small overall sales loss.
Specifically, Mazda North America sold a total of 24,164 vehicles, a decrease of 7.8% compared to last April (although adjusted for the one fewer sales day in 2017, the daily sales rate is down only 4.2%).
Year-to-date sales are up, however, with 93,235 vehicles sold so far this year, an increase of 2.6% over last year.
The larger crossovers saw some of their best months yet—the CX-5, which went into a new generation last month, led sales with its best April of all time with 11,334 sold, a year-over-year increase of 28.4%. The three-row CX-9 had its best April since 2011, racking up 2,134 sales. Oddly, the compact CX-3 saw a sales decrease of 23.7% over last year, but the total sales of the brand’s three crossovers were up by a whopping 40.5% year-over-year, selling a total of 14,615 vehicles.
Mazda’s two car options, the compact Mazda3 and the full-size Mazda6, saw sales plummet compared to last April, with the Mazda3 dropping from 10,722 sales last year to 5,980 this year—a decrease of 44.2%. The Mazda6 barely fared better, with only 2,249 sales compared to last April’s 3,929 sales—a decrease of 42.8%
The MX-5 Miata, with both cloth-top and hardtop forms, did just fine in April, posting strong sales of 1,319 units sold, a year-over-year increase of 21.5%.
Mazda Motor de Mexico posted April sales of 3,830 vehicles, an increase of 5% year-over-year.