More Buick Avenir Models Coming in Next Two Years; Cascada Not One of ‘Em
Buick this week made good on the promise of establishing a high-luxury Avenir sub-brand, announcing that the 2018 Buick Enclave would become the brand’s second global product (behind the GL8 Avenir MPV launched in China last year) to wear the badge. According to General Motors’ President of North America Alan Batey, there are more in the works.
According to Motor Trend, Batey confirmed that Buick will continue to unveil Avenir trims for its vehicles “over the next 18 months to two years.” Batey also confirmed that the Avenir sub-brand is ostensibly Buick’s answer to the GMC Denali sub-brand, and that the Enclave was a logical first choice due to the popularity of its higher-end trims.
This is confirmed by Rob Peterson, Buick crossovers marketing manager, who spoke with Motor 1. Peterson noted that Denali penetration for GM is about 30%, setting a high bar for success for the Avenir sub-brand. While Peterson did not shed any additional light on which vehicles will receive the Avenir treatment down the line—though the Envision and Encore are pretty safe bets—he did confirm that the Cascada “doesn’t really fit for what Avenir aspires to be.” So, tough luck, convertible people.
The 2018 Buick Enclave Avenir is differentiated from the new Enclave in large part by its 3D mesh grille and Avenir Chestnut and Ebony interior surfaces. The Enclave Avenir gets standard equipment including hands-free power-programmable liftgate with a puddle illumination light, Evonik Acrylite lighting, and 20-inch pearl nickel aluminum wheels.
Next to Get the Avenir Treatment? Buick’s best-selling crossover, the Buick Encore, is a surefire contender