2020 Chevrolet Tahoe Premier Plus
Photo: Chevrolet
This year, GM’s ads have spanned from special financial assistance offers like the Chevy Cares program to spotlighting altruistic initiatives from Detroit-based businesses like Better Made. One of the newest ads highlights Chevrolet’s personal commitment to producing safe SUVs.
Family-Friendly SUVs: Find the right Chevy SUV for you and your crew
The ad
Dubbed “Family of SUVs: Engineers,” the ad provides a glimpse of just some of the GM engineers that bring their family-oriented perspectives to work as they fine-tune and implement the brand’s active safety technologies on Chevy SUVs.
Though just 30 seconds long, the clip provides a vivid image of the Chevrolet being a family-focused brand that values keeping your loved ones safe as much as you do. The video footage is a montage of vehicle production interspersed with the engineers and their families enjoying quality time and going on drives together.
The voice-over occasionally interjects to emphasize the message. “We’re not just engineers. We have families too.” At the end of the clip, the camera zeros in on Chevy’s SUV lineup and concludes with a memorable line. “We don’t just take safety seriously, we take it personally.”
Chevrolet active safety technologies
2020 Equinox is just one of Chevy’s SUV models that’s available with driver-assist technology
Photo: Chevrolet
If you’re new to the Chevy SUV lineup, here are just some of the active safety features that the manufacturer offers.
Assistance when shifting lanes
Lane Keep Assist with Lane Departure Warning helps you stay alert on long drives. It notifies you when the vehicle starts drifting outside of the lane lines. Lane Change Alert sends you side-mirror alerts if it detects a vehicle in your blind spot so that you can change lanes more safely.
Protecting you both in front and behind
Forward Automatic Braking provides extra braking power if it senses that you need help bringing the SUV to a full stop in time to avoid a crash. Rear Cross Traffic Alert provides assistance when the vehicle is in reverse, alerting you to objects and pedestrians in the path of travel.
Two other advanced features
Adaptive Cruise Control – Camera takes conventional cruise control a step further. It lets you set a certain following distance from the vehicle up ahead and automatically adjusts the SUV’s speed if necessary.
High-Definition Surround Vision will keep passengers and your vehicles protected when traveling at low speeds. It provides a 360-degree view of the vehicle’s surroundings when maneuvering in and out of your garage or a public parking space.
Learn more about the new active safety tech suite that Chevy added to the 2020 Chevy Equinox. Then read up on the 2021 Blazer model’s safety tools.
New Horizons: Meet the 2021 Tahoe
Whitney Russell resides in Dayton, though her spirit can be found beach-bumming in Puerto Rico (the land of her half-Puerto Rican heritage). When not crafting car-related content, she can be found chasing after the most amazing toddler in the world, watching her “beaver” of a husband build amazing woodworking projects, hanging out with two crazy dogs, and visiting family and friends. She also enjoys traveling, crafting, and binge-watching period dramas when time allows. See more articles by Whitney.
