Nissan Forms Partnership with Mexican National Soccer Team
The United States is starting to catch a bit of soccer fever, especially after Team USA brought home the FIFA Women’s World Cup last year. Our neighbor to the south, however, is fully committed to the sport and fields a national soccer, or football, team with an energetic fan base.
This month, Nissan proudly announced plans to partner with the Federación Mexicana de Fútbol, which controls football in Mexico, and broadcaster Univision Deportes. The arrangement was described as “multi-year” but details of its exact duration have not been released.
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It’s no surprise that Nissan is seeking closer ties to its customers in Mexico. According to the automaker, Nissan is one of the three bestselling brands for Hispanics in the United States, and the Nissan Rogue is the second bestselling compact SUV with Mexican-American consumers. By aligning themselves with Mexico’s national team, both residents of the country and recent expatriates will be influenced by marketing around the stadiums and broadcasts. The Mexican national team also tours the United States, with thousands of fans crowding arenas to cheer on athletes.
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Jeremy Tucker, vice president of Marketing Communications and Media for Nissan North America says that “Nissan’s marketing strategy is about leveraging cultural moments, and we wanted to go big and provide Mexican National Team fans an opportunity to access their favorite team. Through our shared love for the game, we look forward to continue developing authentic relationships with fans whose passion for fútbol is undeniable.”
If you’re a fan of Mexican football, you might have noticed Nissan’s influence already, as the partnership began early this month.
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