New Buick Commercial Demonstrates the Brand's Shift Away from Passenger Cars
Buick is experiencing a “wave” of change When Buick launched its “That’s Not a Buick” advertising campaign a few years back, it was to highlight the new look that the Buick line had adopted. Buick’s most recent advertisement, entitled “Mistaken Identity,” employs a similar theme of misidentifying Buick vehicles. Yet, while the old advertisements broadcasted…