Honda’s marketing team has created a new anti-texting-and-driving campaign called #PhoneDownEyesUp, proving that they are as committed to automotive safety as they are to reminding us all of an old (NSFW) 2 Live Crew song. As part of the social media campaign, Honda has been releasing videos that compare the dangers of texting and driving…
Alexander Rossi at the wheel of his Honda-powered IndyCar at the 100th Indy 500 Photo: Doctorindy In 2016, Honda accomplished something historic: it won the 100th Indy 500 with Alexander Rossi, a 24-year-old rookie, at the wheel. He became only the ninth first-year driver in history to win the prestigious race, and now his car…
Little Leaguers in Houston, Texas experienced the ultimate rain delay when consistent flooding throughout 2016 extensively damaged their baseball fields. Fortunately, Honda and its award-winning Ridgeline pickup are stepping up to the plate to provide some much needed run support. Through the Honda Little League Grant Program, the Japanese automaker donated $55,000 to the “Honda…
Photo: Red Bull Racing Following a strong opening Australian Grand Prix that resulted in a podium finish, Honda’s best-ever result in Formula One’s hybrid V6 era, Red Bull advisor Dr. Helmut Marko declared that the Honda engine was the “best part” of the Red Bull car. “The best part of the package is the Honda…
Honda has shown off a roadster version of its best-selling CR-V crossover that it says will go on sale in the United Kingdom at the start of next month. Though it should be obvious this is an April Fool’s joke, the automaker nonetheless made sure to remind us that it was, and we must admit…
Photo: Honda Following the publication of Formula 1’s new regulations for 2021, Honda has committed to staying in the sport for at least another two years after extending its engine deal with the Red Bull organization. Honda will continue to provide engines to Red Bull Racing and its junior team Scuderia Toro Rosso through 2021,…
Honda is celebrating the 20th anniversary of production at Honda of South Carolina, where the automaker’s all-terrain vehicles and side-by-side vehicles are built for North American and global markets. When it was first established in 1998, HSC employed 200 people. Now it is up to 1,000 associates and the plant has quadrupled in size to…
Hitachi Automotive Systems and Honda Motor Company today announced the February 3rd signing of a Memorandum of Understanding (“MoU”) to establish a joint venture company for the development, manufacture and sales of motors for electric vehicles. The two companies now will now enter the stage of formal discussions as they work to establish the new…
The Honda Accord and Civic Type R were selected by the editors at Automobile magazine as “2018 Automobile All-Stars,” making Honda the only automaker to receive more than a single honor in the annual awards. Because Automobile makes no distinctions between class and price, the two Honda vehicles seem almost out of place in the…
Photo: Honda Honda is celebrating the production of the company’s 20 millionth vehicle in Ohio, a state that is home to three Honda manufacturing plants, including the automaker’s first in America. The Marysville Auto Plant initially represented a $35 million investment in 1979 to build motorcycles. Three years later it began producing cars, and since…
Honda’s Fit for You campaign represents one of the automaker’s more recent digital marketing efforts As American Honda embarks on the biggest advertising campaign its ever undertaken (for the 2015 Acura TLX), it has opted to call upon Razorfish to act as its new digital marketing services agency. Razorfish will team with creative agencies RPA…
Sales of the 2014 Honda CR-V helped American Honda’s April sales climb 1.1 percent. American Honda Motor has announced that combined sales of Honda and Acura vehicles totaled 132,456 in April, resulting in a 1.1 percent year-over-year increase. Honda Division also posted a 1.1 percent increase with 118,334 units sold, thanks to the strength of…
John Mendel: Honda will not do “stupid things…that damage the [consumer].” American Honda’s market share in the first seven months of the year have slipped from 9.7 percent to 9.1 percent, but John Mendel isn’t worried. Mendel, the executive vice president of sales for American Honda, says that the company will not resort to rash…
American Honda and the Hispanic Scholarship Fund announced 16 winners of $5,000 in scholarship assistance at the Scholar Awards Breakfast in Columbus, Ohio on Tuesday. These sixteen Latino undergraduate students were selected for their exemplary academic performance, interest in pursuing a career in science and engineering, and a working knowledge of the automotive industry. All…
Honda has announced a strengthened partnership with IHI, a Japanese industrial company, which it hopes will provide “a notable step up in performance” for the 2019 Formula One season. The two companies have been working together since 2015 and have announced an updated two-year technical partnership regarding the developing and supply of turbocharger-related components. The…
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